New Retail Briefing: Alibaba Boosts User Engagement through Weitao and 88VIP
“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:
- Alibaba upgraded its content tool Weitao to boost user engagement on the Taobao and Tmall platforms.
- Alibaba expanded membership benefits for its paid loyalty program 88VIP.
- JD.com now lets users order tailor-made clothes on its Jingzao platform.