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New Retail Briefing: Alibaba Boosts User Engagement through Weitao and 88VIP

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

  • Alibaba upgraded its content tool Weitao to boost user engagement on the Taobao and Tmall platforms.
  • Alibaba expanded membership benefits for its paid loyalty program 88VIP.
  • now lets users order tailor-made clothes on its Jingzao platform.

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