Deep Dive 13 minutes Premium

Tencent’s Smart Retail Strategy

What's Inside

Chinese Internet giant Tencent is focusing on the business-to-business space through its “Smart Retail” concept—the company’s answer to Alibaba’s New Retail. We explore Tencent’s Smart Retail ecosystem, covering the following key components:

  • Social app WeChat and the power of mini programs for businesses
  • Online and offline retail expansion by partnership and investment, including as the online retail pioneer and as an extended retail arm for Tencent
  • Mobile payment and facial-recognition solutions
  • The exploitation of Tencent’s strength in the gaming and entertainment sectors
  • Using cloud and AI technologies to empower businesses

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