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Insight Report | December 14, 2022 Premium

Livestreaming Latest, December 2022: Live Shopping Takes Black Friday by Storm

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space, including livestreaming during Black Friday. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | October 13, 2022 Premium

Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | July 14, 2022 Premium

Livestreaming Latest, July 2022: Social Media and Gaming Platforms Become Live Shopping Destinations

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—namely, moves by social media platforms and online marketplaces to become destinations for live shopping, as well as brands tapping the gaming space. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | May 17, 2022 Premium

Livestreaming Latest, May 2022: TikTok, Media Companies and Leading Retailers Drive the Global Expansion of Live Shopping

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the increasing popularity of TikTok live shopping, partnerships with media companies, and livestreaming campaigns by leading retailers. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | February 14, 2022 Premium

Livestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience

As part of our Livestreaming Latest series, we present recent partnerships and three notable trends in the global livestreaming space—which include a focus on Chinese New Year spending. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | November 11, 2021 Premium

Livestreaming Latest, November 2021: Live Shopping Marathons on Facebook and Instagram

As part of our Livestreaming Latest series, we present recent M&A and investment activity as well as three notable trends in the global livestreaming space—namely, the launch of marathon live shopping events, the growing use of partnerships and the expansion of live shopping into new markets. We also offer examples of recent livestreaming events from retail companies globally.

Innovator Profile | August 5, 2021 Premium

Innovator Profile: Livescale Enables Seamless Live Shopping Experiences

As part of our Innovator Profile series, we profile Livescale, a platform that provides e-commerce infrastructure for brands and retailers to host seamless and engaging live shopping experiences. This report is sponsored by Livescale.

Insight Report | June 16, 2021 Premium

Livestreaming Latest, June 2021: In-Stream Purchasing Will Be the Next Frontier of Live Shopping

Our Livestreaming Latest series provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. We present recent market developments and discuss four notable trends in the livestreaming space, including in-stream purchasing, sector expansion and live events by cultural institutions. We also offer examples of recent livestreaming events from retail companies globally.

Insight Report | June 24, 2024 Premium

China’s 6.18 Shopping Festival 2024: Sales Model Shifts, Low-Price Strategies, New Brands and Livestreaming

The 6.18 shopping festival is the second largest annual online shopping festival in China. What happened during this year’s event? Dive into performance data from Alibaba and JD.com, and discover four key trends, from sales model shifts to livestreaming.

Insight Report | July 26, 2023 Premium

Amazon Prime Day 2023: Small Businesses and Livestreaming Underpin the ~$10 Billion Shopping Festival

We explore the performance of Amazon’s Prime Day 2023, based on findings from a recent proprietary survey of US consumers and metrics released by Amazon.

Insight Report | July 11, 2023 Premium

China’s 6.18 Shopping Festival 2023: Livestreaming and International Brands Attract Shoppers

Livestreaming and international brands attracted shoppers during China’s 6.18 shopping festival 2023. We discuss these trends and look at key performance results from Alibaba, JD.com and other notable participants in this year’s event. We also analyze proprietary survey findings to assess 6.18 participation and spending among Chinese consumers.

Deep Dive | May 30, 2023 Premium

2Q23 US Livestreaming Tracker: Video-Sharing Platforms Overtake Social Media as a Live-Shopping Destination

Video-sharing platforms have overtaken social media as a destination for live shopping. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more.

Deep Dive | January 23, 2023 Premium

1Q23 US Livestreaming Tracker: Consumers Seek Real-Time Engagement in the Shopping Journey

In the live shopping space, consumer demand for real-time engagement is increasing. Continuing our quarterly US Livestreaming Tracker series, we analyze findings from our latest proprietary survey of US consumers on the role of livestreaming in the shopping journey—covering livestreaming platforms, spending across various product categories and more.

Insight Report | October 3, 2022 Free Report

One Week Until the 10.10 Shopping Festival 2022: 10 Best Practices for Livestreaming

The 10.10 Shopping Festival is only one week away. We help brands and retailers prepare for the festival by sharing 10 best practices for livestreaming, including what to do before, during and after sessions.

Deep Dive | September 8, 2022 Free Report

Capitalizing on Livestream Shopping Opportunities: North America and Europe Retail Executive Survey Findings

We explore the opportunities presented by live shopping (livestreaming e-commerce), analyzing findings from a proprietary survey of retail companies across North America and Western Europe. This free report is sponsored by Bambuser.