1,295 results found

Brand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware Designs

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile homeware brand French Bull. We discuss the brand’s self-described “rebellious” approach to design and how it will leverage its vibrant aesthetic to target design-conscious Chinese millennials on Tmall Global.

Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in China

Hosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile beauty brand Lab to Beauty, which specializes in CBD skin care. We discuss the growing popularity of the “natural beauty” concept in China and how Lab to Beauty will utilize key opinion leaders and livestreaming to engage with consumers ahead of, and during, Singles’ Day.

New Retail Briefing: Alibaba To Invest in Travel Retailer Dufry To Tap Into China’s Growing Domestic Duty-Free Market

We discuss recent developments in New Retail in China, including Alibaba’s planned investment in travel retailer Dufry to capture sales from China’s growing domestic duty-free market and Pinduoduo’s partnership with Yili, the largest dairy company in China, to livestream the production process in its formula factory as a move to gain consumer trust.

Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese Consumers

Hosted on November 11, Singles’ Day is the world’s largest online shopping festival. We profile Volition Beauty and discuss the brand’s use of digital innovations in its Tmall Global journey. This report is part of Coresight Research’s Brand Journeys to Singles’ Day 2020 series, which profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.

Singles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival?

This year, Singles’ Day has become more important than ever for brands and retailers to drive sales and mitigate the negative impacts of the Covid-19 pandemic. We provide our 11 predictions for Singles’ Day, explore what’s new from Alibaba for this year’s event and take a look at how different platforms are approaching 11.11—including JD.com, Pinduoduo and Suning.com.

Big Billion Days and Great Indian Festival 2020: Highlights So Far from India’s Key E-Commerce Festivals

Flipkart’s annual Big Billion Days (BBD) sales event and Amazon’s Great Indian Festival (GIF) kicked off on October 16 and October 17 respectively, with BBD running for six days through October 21 and GIF set to continue for a month without a specific end date. We discuss the festival highlights so far, including sales data released by the retailers, consumer reach, headline promotions and top offer categories.

Revolutionizing Grocery in the New Era of Retail: Key Insights from the California Grocers Association Strategic Conference

Deborah Weinswig, CEO and Founder of Coresight Research, spoke at the California Grocers Association Strategic Conference, providing insights into the trends shaping the future of the grocery sector. We present key takeaways from the event, including the challenges that grocers face in today’s retail world and the future of the omnichannel grocery shopping experience and supply chain.

Insights from Amazon’s US Prime Day 2020: A Discount-Focused Start to Holiday Shopping

Amazon held its sixth annual Prime Day shopping festival in the US on October 13–14, having postponed it from July due to the Covid-19 pandemic. We present insights from the 48-hour event, which offered promotions in multiple retail categories and saw the e-commerce platform feature livestreaming sessions to promote deals in real time. We also outline the selected major US retailers that offered deals alongside Amazon’s event this year.

Big Billion Days 2020 Preview: Flipkart Offers Pre-Booking and Daily Shopping Games To Drive Sales

Launched in 2014, the Big Billion Days shopping festival is the annual flagship shopping event of Walmart-owned Indian retailer Flipkart. The Big Billion days sale will take place on October 16–21 this year. We explore a preview of key features of this year’s Big Billion Days shopping festival, including pre-booking, shopping games, offers and promotions, and upcoming events by retail competitors.