Insight Report 7 minutes PremiumThe Inaugural 10.10 Shopping Festival: From Concept to Creation—and the Five Factors That Drove Its Success Coresight Research November 9, 2020 What's InsideCoresight Research launched the 10.10 Shopping Festival exactly one month ago, to bring fun and excitement back to the retail industry and to help retailers and shoppers address the disruption caused by Covid-19. In this report, we provide insights into the creation and launch of the inaugural 10.10 Shopping Festival, which took place on October 9–12 and involved close collaboration with shopping rewards app Shopkick and online fashion marketplace Fashwire, as well as the participation of an exciting array of charities and supporting partners, retailers and brands. We also discuss five key factors that drove the success of 10.10: Unified retail industry teams Gamification Purposeful shopping (charitable giveback) Marketing and promotion Interest in festivals Click here to read our separate Retail Reimagined report on the festivalization of retail. Click here to read all Coresight Research coverage of shopping holidays. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: RetailTech: Frictionless Checkout—The Eye in the Sky Makes Shopping a BreezeConsumers Report Financial Confidence Ahead of the Holiday Peak: US Consumer Survey Insights 2023, Week 51Consumers Cut Back Amid Inflation Concerns: US Consumer Survey InsightsInsights Video: Retail Shrink and Loss-Prevention Methods