Insight ReportThe Inaugural 10.10 Shopping Festival: From Concept to Creation—and the Five Factors That Drove Its Success Coresight Research November 9, 2020 Reasons to ReadCoresight Research launched the 10.10 Shopping Festival exactly one month ago, to bring fun and excitement back to the retail industry and to help retailers and shoppers address the disruption caused by Covid-19. In this report, we provide insights into the creation and launch of the inaugural 10.10 Shopping Festival, which took place on October 9–12 and involved close collaboration with shopping rewards app Shopkick and online fashion marketplace Fashwire, as well as the participation of an exciting array of charities and supporting partners, retailers and brands. We also discuss five key factors that drove the success of 10.10: Unified retail industry teams Gamification Purposeful shopping (charitable giveback) Marketing and promotion Interest in festivals Click here to read our separate Retail Reimagined report on the festivalization of retail. Click here to read all Coresight Research coverage of shopping holidays. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumer Sentiment Peaks Ahead of Singles’ Day—Then Stabilizes: China Consumer Survey InsightsWhere Shoppers Live vs. Where They Shop: US Consumer Survey Insights ExtraThree Data Points We’re Watching This Week, Week 18: What US Consumers Think About Tariffs—UpdateSentiment Holds Steady As August Tariffs Deadline Looms: China Consumer Survey Insights
