Insight Report 7 minutes PremiumThe Inaugural 10.10 Shopping Festival: From Concept to Creation—and the Five Factors That Drove Its Success Coresight Research November 9, 2020 What's InsideCoresight Research launched the 10.10 Shopping Festival exactly one month ago, to bring fun and excitement back to the retail industry and to help retailers and shoppers address the disruption caused by Covid-19. In this report, we provide insights into the creation and launch of the inaugural 10.10 Shopping Festival, which took place on October 9–12 and involved close collaboration with shopping rewards app Shopkick and online fashion marketplace Fashwire, as well as the participation of an exciting array of charities and supporting partners, retailers and brands. We also discuss five key factors that drove the success of 10.10: Unified retail industry teams Gamification Purposeful shopping (charitable giveback) Marketing and promotion Interest in festivals Click here to read our separate Retail Reimagined report on the festivalization of retail. Click here to read all Coresight Research coverage of shopping holidays. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: US Consumer Tracker: Consumers Settle in to Winter HabitsUS Consumer Tracker Extra: Which Consumers Are Trading Down To Combat Inflation?10 Things To Know About Temu, the E-Commerce Marketplace Sweeping the US MarketDigital Merchandising Strategies: The Power of Automation and 3D Product Imagery in Retail
