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In this report, we dive into the digital outlook for US retailers for the 2019 holiday season, including a cross-channel shopping trend and the dominance of e-commerce giant Amazon.
While China’s economic growth has slowed, Golden Week remains a prime opportunity to spur consumer spending. This year, we saw an acceleration in the rate of total spending, driven by sales growth in retail, catering and travel. Activities surrounding the 70th anniversary of the founding of the People’s Republic of China and extended retail hours contributed to the strong increase in spending.
Both Flipkart and Amazon announced record-high sales in their respective festive season sales in 2019, driven by significant growth in non-tier-one cities and towns. In this report, we look at the success of this year’s Big Billion Days and Great Indian Festival shopping holidays.
We expect to see total UK retail sales grow by around 3.5-4.0% year over year, with the midpoint of 3.75% taking total holiday retail sales to £83.7 billion.
US consumers plan to spend an average of $86.27 this Halloween – far less than other holidays such as Valentine’s Day’s $162 average and down slightly from last year’s Halloween record of $86.79 per person.
The NRF expects spending in November and December to increase by 3.8%-4.2% year over year, taking total sales to between $727.9 billion and $730.7 billion.
Flipkart’s annual Big Billion Days (BBD) sales event and Amazon’s Great Indian Festival (GIF) kicked off on September 29, and are running for six days through October 4.
Continuing our Holiday 2019 series, this report offers our full look at expected US retail demand this November and December.
Online beauty company Perfect Diary is breaking records in China as the first brand to reach ¥100 million in one-day sales on Tmall. They use a creative product development and social media strategy strategy to target Gen Zers and drive consumer engagement.
Flipkart’s annual Big Billion Days (BBD) shopping festival kicks off September 29 and will run for six days this year, through October 4.
To celebrate China’s National Day of China and encourage Chinese to travel and spend, China has a seven-day golden week holiday every year, from October 1 (National Day) to October 7. Chinese tourists travel heavily during golden week, which in turn boosts both domestic and global retail sales.
Spending during this year’s Mid-autumn Festival suggests Chinese consumer spending remains buoyant. Spending on travel, cultural events and cinemas saw solid, and in some cases very strong, growth during the holiday.
Singles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009.
QUESTION OF THE WEEK: Where Do US Shoppers Expect to Shop This Holiday Season?
This report offers our first look at expected US retail demand this holiday season, ahead of our fuller holiday outlook report, publishing in later September.
