Product TypeWeinswig’s Weekly Weinswig’s Weekly—November 24, 2019 Author Coresight November 22, 2019 This week’s note “From the Desk of Deborah Weinswig” looks at the declining importance of Black Friday as holiday shopping spreads throughout the year.
Product TypeInsight Report Singles’ Day 2019: Analyzing New Entrants, from Allbirds to Everlane Author Coresight November 21, 2019 Continuing our coverage of Singles’ Day 2019 in China, we discuss the new entrants to Alibaba’s e-commerce platforms, which participated in the shopping holiday for the first time this year. Looking to penetrate the China market, these brands—across multiple sectors including beauty, parent-and-baby and personal care—employed different strategies to promote their products and engage with consumers.
Product TypeEvent Coverage Key Insights from CEW’s Connected Consumer Conference 2019 Author Coresight November 20, 2019 We discuss the key insights from the Connected Consumer Conference 2019, with an emphasis on the beauty sector. We cover the changing consumption in China and findings from Singles’ Day this year, the emergence of “harmonized retail” and the growing influence of social media in commerce.
Product TypeInsight Report Singles’ Day 2019: Analyzing Four New Retail Strategies Author Coresight November 20, 2019 This year’s Singles’ Day was another record-breaker. Each year, Alibaba tweaks its approach based on prior years’ learnings. New Retail was the key this year.
Product TypeEvent Coverage Singles’ Day 2019: Observing China Forum—Digitalization Is Reshaping Commerce Author Coresight November 19, 2019 Continuing our coverage of Singles’ Day 2019 in China, we discuss the key insights from Alibaba’s Observing China Forum, which focused on changing consumer demand, digitalization and the future of the annual shopping holiday.
Product TypeInsight Report Singles’ Day 2019: Analyzing New Products Author Coresight November 19, 2019 New products were a pillar of Alibaba’s 2019 Singles’ Day shopping festival strategy, with over 1 million new products launched. We review the new offerings on Tmall to understand the significance of the new product strategy and the benefits for brands and retailers.
Product TypeDeep Dive Singles’ Day 2019: Analyzing Brands and Retailers’ Marketing Campaigns Author Coresight November 18, 2019 This report is the first in a series analyzing brands’ and retailers’ activities for Singles’ Day 2019. We assess the different promotional strategies that brands employed in the lead up to November 11 this year as they looked to increase customer engagement and maximise sales potential.
Product TypeInsight Report Singles’ Day 2019: Making an Impact around the World Author Coresight November 14, 2019 Continuing our coverage of Singles’ Day 2019 in China, we visited physical stores and e-commerce websites on November 11 to gauge the adoption of the shopping holiday by retailers globally and to gather examples of 11.11 deals.
Product TypeInsight Report Insights from China: Opportunities in China’s Booming Parent-and-Baby E-Commerce Market Author Coresight November 12, 2019 With China’s recent relaxation of its one-child policy in 2016, alongside an increase in the average national household income, the parent-and-baby market is seeing consistent growth across the country. In this report, we discuss the booming parent-and-baby sector in China, with a focus on the e-commerce landscape.
Product TypeInsight Report Holiday 2019: Consumer Survey Insights—Gen-Zers Show Biggest Gains in Spending Intent Author Coresight November 12, 2019 Considering US consumer spending plans, destination preferences and shopping habits, we assess the retail outlook for the 2019 holiday season. We present key trends across different age groups, and offer key insights into the expected use of online platforms and associated services.
Product TypeInsight Report Insights from the Singles’ Day Pre-Sale Period: US Retailers’ Exposure to China Author Coresight November 11, 2019 Continuing our coverage of Singles’ Day 2019 in China, we assess the performance of selected brands in the pre-sale period of the shopping holiday. In the lead-up to November 11, it seems that the exposure of US retailers and other international brands to the Chinese market may have been impacted by trade tensions and the success of targeted marketing strategies employed by indigenous brands.
Product TypeInsight Report Insights from China: How Foreign Brands Can Capitalize on Traditional Chinese Festivals Author Coresight October 29, 2019 China has many holidays that are culturally meaningful – and which offer excellent opportunities for branding or promotions. This report examines innovative approaches Western brands are using to tap into Chinese tradition.
Product TypeInsight Report Singles’ Day Preview: What’s New for Double 11 2019? Author Coresight October 28, 2019 Chinese e-commerce giants have already kicked off their Singles’ Day campaigns, this year focusing more on lower-tier cities and emphasizing customer service elements over price alone.
Product TypeInsight Report Key Festivals and Holidays for Promotional Campaigns in India in 2020 Author Coresight October 24, 2019 India sees a number of festivals and holidays that retailers and brands can tap with marketing and promotional campaigns. Use our 2020 calendar to plan your marketing and sales strategies for the India market.
Product TypeInsight Report Holiday 2019: US Retail Hiring Set To Be Flat Author Coresight October 21, 2019 Part of our Holiday 2019 series, this report outlines key developments related to holiday hiring in US retail
