Insight Report 8 minutes PremiumRetail Reimagined: Using Shopping Festivals To Boost Sales Coresight Research July 28, 2020 What's InsideIn our Retail Reimagined series, we offer a thematic outlook to the post-crisis world, identifying and discussing key retail trends that are likely to prevail and exploring how retail may be reimagined in response to shifts in demand and supply. The coronavirus pandemic has significantly impacted the ways in which consumers engage in retail, with many retailers looking to shopping festivals as a new and innovative way to generate interest in products, boost brand awareness and drive sales. In this report, we explore the festivalization of retail, covering the following key topics: How shopping festivals in China are helping the retail industry to move beyond the crisis Expanding and diversifying shopping festival offerings beyond flash sales and discounts Examples of innovative approaches to shopping festivals during the crisis in China and how these retail tactics can be applied in the US Our expectations for the role of shopping festivals in the future—and the implications for brands, retailers and technology vendors Click here to read the previous report in our Retail Reimagined series, which explores how social media can be leveraged by brands and retailers to drive consumer engagement and spending. Click here to read Coresight Research’s ongoing coverage of the coronavirus pandemic. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US and UK Retail Bankruptcies Latest, December 2023: US Retail Bankruptcies Jump 10X in 2023October 2023 Monthly Consumer Update: US, UK and ChinaMarch 2023 US Retail Traffic and In-Store Metrics: Store-Based Sales and Traffic Growth Decelerate FurtherUS CPG—Retail 2024 Sector Outlook: Volume Growth To Turn Positive as Inflation Eases