Festivals and Holidays

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

Deep Dive | July 20, 2020 Premium

Coronavirus Insights: US Survey Update—Holiday Early Read with Consumers Expecting To Shop Early and Spend Less (Full Report)

Our latest survey report provides a detailed update on US consumers’ behaviors, concerns and expectations amid the coronavirus crisis, with a focus on the implications for retail. This week, we focus on consumers’ expected shopping behaviors for the 2020 holiday season. We also discuss shoppers’ current online spending habits and avoidance of public places, as well as what activities they expect to do in the next two weeks. Our consumer survey was undertaken on July 15.

Flash Report | July 20, 2020

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Coronavirus Insights: US Survey Update—Holiday Early Read with Consumers Expecting To Shop Early and Spend Less (Select Findings)

This free report features select findings from our US consumer survey, undertaken on July 15, which asked respondents about their behavior, sentiment and expectations amid the coronavirus crisis.

Insight Report | July 16, 2020 Premium

Amazon Prime Day 2020: Expected October Timing To Draw Forward Holiday Spending

Amazon is seemingly postponing its Prime Day shopping holiday this year, from July to the fall. We present our expectations for the 2020 event, based on proprietary survey data. We also discuss its key tailwinds, considering the impact on the back-to-school and holiday shopping seasons.

Insight Report | July 10, 2020 Premium

Four Months to Singles’ Day: How To Drive Brand Awareness and Store Traffic

With four months to go until Singles’ Day 2020, we provide key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival.

Insight Report | June 23, 2020 Premium

China Sees a Significant Sales Rebound during the 6.18 Midyear Shopping Festival

The 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales.

Insight Report | June 12, 2020 Premium

Five Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This Year

With five months to go until Singles’ Day 2020, we provide a six-step reference guide for brands and retailers to use in preparing for the shopping festival against the backdrop of the coronavirus crisis.

Insight Report | June 10, 2020 Premium

US Father’s Day Retail Preview 2020: Uncertain Outlook as Demand Will Be Tested in First Post-Lockdown Shopping Holiday

With Father’s Day just around the corner, we estimate total US consumer spending on the occasion this year, in the context of easing coronavirus lockdowns. We propose actions that retailers could take to engage with shoppers and drive sales for Father’s Day.

Insight Report | May 26, 2020 Premium

New Retail Briefing: Tmall Debuts a Luxury Discount Platform, Enabling Brands To Clear Inventory

Brands and e-commerce platforms in China have been implementing new initiatives to generate sales in the wake of the coronavirus pandemic. We discuss these recent developments in New Retail, which include the launch of new luxury discount channel on Alibaba’s Tmall and a new group-buying platform by Tencent.

Insight Report | May 21, 2020 Premium

Coronavirus Insights: China Launches New “55 Shopping Festival” To Give Retail a Post-Lockdown Boost

To stimulate the economy and encourage consumers to release pent-up demand post Covid-19, the Shanghai Municipal People’s Government co-launched a new, large-scale shopping holiday with the retail industry at the beginning of May 2020. We discuss the scale and impact of the omnichannel 55 Shopping Festival, exploring how it is driving purchasing behavior in retail and tourism.

Insight Report | May 11, 2020 Premium

Six Months to Singles’ Day: Opportunities for Brands and Retailers To Mitigate the Impact of the Coronavirus

With six months to go until Singles’ Day 2020, the world’s largest 24-hour online shopping event, brands and retailers looking to participate in the event should start to plan now. We outline the actions that brands can take to get ready, as well as the opportunities that the shopping festival presents, particularly this year as the impacts of the coronavirus have hit retail hard.

Insight Report | May 4, 2020 Premium

US Mother’s Day Retail Preview 2020: Spending Could Halve as Lockdowns Limit Shopper Options

With Mother’s Day just around the corner, we assess the planned spending of US consumers on the occasion this year, amid the coronavirus crisis. We consider the outlook for retail in light of current shopping trends and propose actions that retailers could take to engage with consumers for Mother’s Day.

Insight Report | April 17, 2020 Premium

US Holiday 2020 Retail First Look: Coronavirus Crisis Likely To Meaningfully Hit Demand

Amid the coronavirus crisis, we offer an early—and tentative—look at how holiday 2020 retail demand may shape up in the US. We draw on our proprietary consumer surveys on US shopping behaviors and provide an illustrative model for how we think retail’s trough and recovery could look in 2020, as well as the implications for US retailers of a coronavirus-impacted holiday season.

Insight Report | April 9, 2020 Premium

Faced with Weak Domestic Markets, It Is Time for Western Retailers and Brands To Join Singles’ Day 2020

The coronavirus pandemic has had a global impact, and the retail industry has been hit hard. With many brands and retailers currently focusing on short-term survival, we look ahead to the opportunities that they could plan to leverage from the Singles’ Day shopping event on November 11, 2020.

Insight Report | April 8, 2020 Premium

US Easter Retail Preview 2020: Retailers Must Offer Optimism and Seize the Few Opportunities amid Coronavirus Crisis

With Easter just around the corner, we assess the planned spending of US consumers on the holiday this year amid the coronavirus crisis. We consider the outlook for retail this Easter in light of current shopping trends and propose actions that retailers could take to engage with consumers over the holiday—both to drive sales in the short term and to build stronger customer relationships for long-term gains.

Insight Report | March 9, 2020 Premium

International Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the Event

International Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential.