Insight Report | July 10, 2020 Premium Four Months to Singles’ Day: How To Drive Brand Awareness and Store TrafficWith four months to go until Singles’ Day 2020, we provide key strategies for how brands and retailers can increase their presence and exposure on Alibaba’s Tmall platform in the lead-up to the shopping festival. Read More
Insight Report | June 23, 2020 Premium China Sees a Significant Sales Rebound during the 6.18 Midyear Shopping FestivalThe 6.18 Shopping Festival represented a significant sales rebound in China following the coronavirus crisis. We explore the success of e-commerce platforms during this year’s event and the underlying consumer trends that drove sales. Read More
Insight Report | June 12, 2020 Premium Five Months to Singles’ Day: A Tactical Guide for How To Prepare for the Shopping Festival This YearWith five months to go until Singles’ Day 2020, we provide a six-step reference guide for brands and retailers to use in preparing for the shopping festival against the backdrop of the coronavirus crisis. Read More
Insight Report | June 10, 2020 Premium US Father’s Day Retail Preview 2020: Uncertain Outlook as Demand Will Be Tested in First Post-Lockdown Shopping HolidayWith Father’s Day just around the corner, we estimate total US consumer spending on the occasion this year, in the context of easing coronavirus lockdowns. We propose actions that retailers could take to engage with shoppers and drive sales for Father’s Day. Read More
Insight Report | May 26, 2020 Premium New Retail Briefing: Tmall Debuts a Luxury Discount Platform, Enabling Brands To Clear InventoryBrands and e-commerce platforms in China have been implementing new initiatives to generate sales in the wake of the coronavirus pandemic. We discuss these recent developments in New Retail, which include the launch of new luxury discount channel on Alibaba’s Tmall and a new group-buying platform by Tencent. Read More
Insight Report | May 21, 2020 Premium Coronavirus Insights: China Launches New “55 Shopping Festival” To Give Retail a Post-Lockdown BoostTo stimulate the economy and encourage consumers to release pent-up demand post Covid-19, the Shanghai Municipal People’s Government co-launched a new, large-scale shopping holiday with the retail industry at the beginning of May 2020. We discuss the scale and impact of the omnichannel 55 Shopping Festival, exploring how it is driving purchasing behavior in retail and tourism. Read More
Insight Report | May 11, 2020 Premium Six Months to Singles’ Day: Opportunities for Brands and Retailers To Mitigate the Impact of the CoronavirusWith six months to go until Singles’ Day 2020, the world’s largest 24-hour online shopping event, brands and retailers looking to participate in the event should start to plan now. We outline the actions that brands can take to get ready, as well as the opportunities that the shopping festival presents, particularly this year as the impacts of the coronavirus have hit retail hard. Read More
Insight Report | May 4, 2020 Premium US Mother’s Day Retail Preview 2020: Spending Could Halve as Lockdowns Limit Shopper OptionsWith Mother’s Day just around the corner, we assess the planned spending of US consumers on the occasion this year, amid the coronavirus crisis. We consider the outlook for retail in light of current shopping trends and propose actions that retailers could take to engage with consumers for Mother’s Day. Read More
Insight Report | April 17, 2020 Premium US Holiday 2020 Retail First Look: Coronavirus Crisis Likely To Meaningfully Hit DemandAmid the coronavirus crisis, we offer an early—and tentative—look at how holiday 2020 retail demand may shape up in the US. We draw on our proprietary consumer surveys on US shopping behaviors and provide an illustrative model for how we think retail’s trough and recovery could look in 2020, as well as the implications for US retailers of a coronavirus-impacted holiday season. Read More
Insight Report | April 9, 2020 Premium Faced with Weak Domestic Markets, It Is Time for Western Retailers and Brands To Join Singles’ Day 2020The coronavirus pandemic has had a global impact, and the retail industry has been hit hard. With many brands and retailers currently focusing on short-term survival, we look ahead to the opportunities that they could plan to leverage from the Singles’ Day shopping event on November 11, 2020. Read More
Insight Report | April 8, 2020 Premium US Easter Retail Preview 2020: Retailers Must Offer Optimism and Seize the Few Opportunities amid Coronavirus CrisisWith Easter just around the corner, we assess the planned spending of US consumers on the holiday this year amid the coronavirus crisis. We consider the outlook for retail this Easter in light of current shopping trends and propose actions that retailers could take to engage with consumers over the holiday—both to drive sales in the short term and to build stronger customer relationships for long-term gains. Read More
Insight Report | March 9, 2020 Premium International Women’s Day 2020 Update: Brands Across the Globe Launch Marketing Campaigns To Celebrate and Capitalize On the EventInternational Women’s Day 2020 took place on March 8. We discuss how brands and retailers around the world used the event as an opportunity to tap into consumer awareness of women’s right campaigns and thus increase their exposure and sales potential. Read More
Insight Report | March 2, 2020 Premium International Women’s Day Preview: In China, It’s Another Shopping FestivalMarch 8 will mark International Women’s Day, an annual event that has been treated in recent years as another shopping festival—representing an opportunity for brands and retailers to launch price promotions and marketing campaigns. We discuss how the retail industry in China is capitalizing on International Women’s Day this year, focusing on e-commerce. Read More
Insight Report | February 14, 2020 Premium Valentine’s Day: Making It SustainableIn the US, this year’s Valentine’s Day is set to be another record-breaker for spending, predicted to be up some 32% over last year. But how sustainable is Valentine’s Day? Read More
Event Coverage | February 13, 2020 Register for Free Access Highlights from the “Introduction to Tmall Global” Webinar: International Opportunities and the Livestreaming TrendTmall Global held a webinar to promote its online prowess in the fast-growing China market, where younger consumers are embracing new purchasing channels—and shedding their parents’ frugal spending habits. Read More
