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US Survey Update: How Consumers Expect To Shop for the Holidays (Select Findings)

What's Inside

This report provides select findings from Coresight Research’s August 12 survey of US consumers on the coronavirus crisis. We asked respondents about the impact of the pandemic on their behaviors and expectations, with a focus on implications for retailers.

This report is available for free and can be accessed by registering for a free account. We highlight three selected findings from our weekly survey:

1. The impact of the coronavirus outbreak on consumers’ expectations for holiday 2020 spending compared to last year

2. The pull-forward of holiday spending this year

3. Whether respondents are currently avoiding public areas or travel.

Our full report is available to premium subscribers and includes further findings:

  • How the crisis is shaping what consumers will spend on and how they will shop for the holiday season
  • What activities respondents have done in the past two weeks and what they expect to do in the next two weeks
  • A full list of the public areas or travel that consumers are avoiding
  • Whether respondents are buying more or less of any retail categories as a result of the Covid-19 outbreak and, if so, which types of products
  • Whether US shoppers are making more purchases online during the coronavirus outbreak and, if so, which categories
  • Whether respondents expect to retain behaviors from the coronavirus outbreak period over the long term—and if so, which behaviors

Our latest research provides an update to our previous reports, which were based on surveys undertaken on August 5, July 29, July 22, July 15, July 8, July 1, June 24, June 17, June 10, June 3, May 27, May 20, May 13, May 6, April 29, April 22, April 15, April 8, April 1, March 25 and March 17–18.

In addition to this survey, Coresight Research is publishing ongoing coverage on the coronavirus outbreak, which can be accessed here.

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