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The Global Shopping Festival Landscape: The New 10.10 Shopping Festival in Context

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Coresight Research

What's Inside

Due to the Covid-19 crisis, shopping holidays are likely to hold heightened relevance during the remainder of 2020 for brands and retailers looking jump-start their sales recoveries, as well as for consumers looking for deals. We present Coresight Research’s new 10.10 Shopping Festival and outline the global landscape of shopping festivals.

This report is available for free and can be accessed by registering for a free account.

This report includes the following key content:

  • A timeline of selected China- and US-based shopping festivals
  • The 10.10 Shopping Festival in detail—including how it can capture shoppers’ attention and benefit retailers
  • Key details of shopping holidays in China, the US and India—including 6.18, Big Billion Days, Black Friday and Singles’ Day
  • Five key benefits of shopping festivals to brands and retailers
  • Issues that retailers may face around shopping holidays
  • Implications for brands/retailers and technology vendors

Click here to read our free follow-up report on the 10.10 Shopping Festival, which details the event’s participating retailers, charities and partners.

Click here to read our free report on how the 10.10 Shopping Festival will help to “festivalize” holiday retail.

Click here to read our free report introducing the new 10.10 Shopping Festival.

Click here to read all Coresight Research coverage of shopping holidays.

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