Insight Report 8 minutes PremiumUS Back to School 2020: Digital Trends and Digital Learning—Online Sales Set To Be Up Strongly in a Weak Total Market Coresight Research August 27, 2020 What's InsideOur US Back to School 2020 series explores the back-to-school (BTS) and back-to-college (BTC)—which we will collectively refer to as to “back-to-class”— season, considering consumer shopping behaviors amid the coronavirus crisis and the implications for retail. In this report, we present three insights into digital trends this season, covering the following topics: The market share of e-commerce—and our expectations for growth The expectations of parents around how and where they will shop for BTS How retailers are promoting digital shopping—including an emphasis on contact-light pickup options We also discuss the role of remote learning in school-reopening plans and how this is impacting BTS shoppers’ spending expectations for online learning. Finally, we note commentary from selected major retailers on the BTS season, as of their latest reported quarter. Click here to read the previous report in our US Back to School 2020 series, which explores findings about BTS shoppers’ spending ability, concerns and attitudes to BTS shopping from an August 2020 Coresight Research survey of US consumers. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Chinese New Year 2023 Preview: Travel Boost Expected as Government Lifts Zero-Covid PolicyHead-to-Head in Global Household Care: The Clorox Company vs. Reckitt BenckiserThe State of AI: Revisiting 2023 and Looking Ahead to 2024Holiday 2023: Festive Frenzy of Social Commerce—Seven Social Media Strategies To Drive Engagement