Insight ReportUS Back to School 2020: Digital Trends and Digital Learning—Online Sales Set To Be Up Strongly in a Weak Total Market Coresight Research August 27, 2020 Reasons to ReadOur US Back to School 2020 series explores the back-to-school (BTS) and back-to-college (BTC)—which we will collectively refer to as to “back-to-class”— season, considering consumer shopping behaviors amid the coronavirus crisis and the implications for retail. In this report, we present three insights into digital trends this season, covering the following topics: The market share of e-commerce—and our expectations for growth The expectations of parents around how and where they will shop for BTS How retailers are promoting digital shopping—including an emphasis on contact-light pickup options We also discuss the role of remote learning in school-reopening plans and how this is impacting BTS shoppers’ spending expectations for online learning. Finally, we note commentary from selected major retailers on the BTS season, as of their latest reported quarter. Click here to read the previous report in our US Back to School 2020 series, which explores findings about BTS shoppers’ spending ability, concerns and attitudes to BTS shopping from an August 2020 Coresight Research survey of US consumers. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Consumer Sentiment Declines as Tariffs Loom: Weekly US Consumer Sentiment, Week 28, 2025—Infographic3Q25 Retail Inventory Insights: Execution Discipline Drives Performance into Holiday 2025Retail-Tech Landscape: Israel—January 2025 UpdateAnalyst Corner: The Appeal and Power of Middle-Aged RFID Technology Continues to Pick Up Steam, with John Harmon
