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The 12 Questions of US Holiday Retail 2020: Part 1—Changed Consumer Behavior

Coresight Research

What's Inside

Coresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this first report of the series, we present and provide answers to our first four questions, which focus on changed consumer behaviors, covering the following key topics:

  1. The impact of social distancing on in-store shopping
  2. The implications for gifting of fewer consumer spending choices
  3. Key products this season based on working-from-home and comfort trends
  4. Reduced gifting opportunities and what this means for retailers

We discuss the implications of changed consumer behaviors for brands, retailers and technology vendors.

Click here to read Coresight Research’s coverage of US holiday retail, including other reports in our 12 Questions of US Holiday Retail series.


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