Insight Report 7 minutes PremiumHighlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending Coresight Research September 18, 2020 What's InsideAlibaba’s 9.9 Juhuasuan Bargain Festival is the company’s third-most important online shopping festival, following Singles’ Day and the 6.18 Midyear Shopping Festival. This report includes discussion of the following: GMV share and year-over-year growth by product category Live entertainment and livestreaming—the 9.9 Juhuasuan Bargain Festival Gala Extensive subsidies and deep discounts Gamification during the festival Click here to read our separate report on gamification, as part of the Coresight Research Retail Reimagined series. Click here to view Coresight Research’s ongoing coverage of the coronavirus crisis. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Steadiness Continues: Weekly US Consumer Sentiment, Week 15, 2025—InfographicThree Data Points We’re Watching This Week, Week 6: US Consumer and Retail FocusAnalyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John HarmonWeekly US Store Openings and Closures Tracker 2025, Week 22: Store Closures Up by 57%
