Highlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending

What's Inside

Alibaba’s 9.9 Juhuasuan Bargain Festival is the company’s third-most important online shopping festival, following Singles’ Day and the 6.18 Midyear Shopping Festival.

This report includes discussion of the following:

• GMV share and year-over-year growth by product category
• Live entertainment and livestreaming—the 9.9 Juhuasuan Bargain Festival Gala
• Extensive subsidies and deep discounts
• Gamification during the festival

Click here to read our separate report on gamification, as part of the Coresight Research Retail Reimagined series.

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