Insight Report 7 minutes PremiumHighlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending Coresight Research September 18, 2020 What's InsideAlibaba’s 9.9 Juhuasuan Bargain Festival is the company’s third-most important online shopping festival, following Singles’ Day and the 6.18 Midyear Shopping Festival. This report includes discussion of the following: GMV share and year-over-year growth by product category Live entertainment and livestreaming—the 9.9 Juhuasuan Bargain Festival Gala Extensive subsidies and deep discounts Gamification during the festival Click here to read our separate report on gamification, as part of the Coresight Research Retail Reimagined series. Click here to view Coresight Research’s ongoing coverage of the coronavirus crisis. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Day Three at NRF 2023: Retail’s Big Show—Quick Wins Are Key for 2023 Across Forecasting, Personalization and NFTsJune 2023 Leading Indicators of US Retail Sales: Total Gains To Be in the Low Single Digits Due to Flat Disposable Income GrowthIntroducing the New “Tech 25”: Retail-Tech Companies To Watch in 2024Holiday 2023: UK Retail Wrap-Up—December Downturn Unlikely To Herald Renewed Retrenchment