Insight Report 7 minutes PremiumHighlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending Coresight Research September 18, 2020 What's InsideAlibaba’s 9.9 Juhuasuan Bargain Festival is the company’s third-most important online shopping festival, following Singles’ Day and the 6.18 Midyear Shopping Festival. This report includes discussion of the following: GMV share and year-over-year growth by product category Live entertainment and livestreaming—the 9.9 Juhuasuan Bargain Festival Gala Extensive subsidies and deep discounts Gamification during the festival Click here to read our separate report on gamification, as part of the Coresight Research Retail Reimagined series. Click here to view Coresight Research’s ongoing coverage of the coronavirus crisis. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Retail 2024: 10 Trends in China RetailWeinswig’s Weekly: Roblox and Fortnite Set the Stage for the Developing MetaverseAnalyst Corner—Tailored, Tech-Enabled and Transformed: The Future of Consumer Healthcare, with Swarooprani MuralidharInnovator Profile: Primis Enhances the Post-Purchase Journey for Brands and Customers
