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Highlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending

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Coresight Research

What's Inside

Alibaba’s 9.9 Juhuasuan Bargain Festival is the company’s third-most important online shopping festival, following Singles’ Day and the 6.18 Midyear Shopping Festival.

This report includes discussion of the following:

  • GMV share and year-over-year growth by product category
  • Live entertainment and livestreaming—the 9.9 Juhuasuan Bargain Festival Gala
  • Extensive subsidies and deep discounts
  • Gamification during the festival

Click here to read our separate report on gamification, as part of the Coresight Research Retail Reimagined series.

Click here to view Coresight Research’s ongoing coverage of the coronavirus crisis.

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