Insight Reports 7 minutes premiumHighlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending Author By Coresight Research September 18, 2020 What's InsideAlibaba’s 9.9 Juhuasuan Bargain Festival is the company’s third-most important online shopping festival, following Singles’ Day and the 6.18 Midyear Shopping Festival. This report includes discussion of the following: GMV share and year-over-year growth by product category Live entertainment and livestreaming—the 9.9 Juhuasuan Bargain Festival Gala Extensive subsidies and deep discounts Gamification during the festival Click here to read our separate report on gamification, as part of the Coresight Research Retail Reimagined series. Click here to view Coresight Research’s ongoing coverage of the coronavirus crisis. September 18, 2020 premium This report is for Premium subscribers only. Learn more about subscriptions here. Other research you may be interested in:
