Insight Report 7 minutes PremiumHighlights from Alibaba’s 9.9 Shopping Festival 2020: Deep Discounts and Livestreaming Boost Consumer Spending Coresight Research September 18, 2020 What's InsideAlibaba’s 9.9 Juhuasuan Bargain Festival is the company’s third-most important online shopping festival, following Singles’ Day and the 6.18 Midyear Shopping Festival. This report includes discussion of the following: GMV share and year-over-year growth by product category Live entertainment and livestreaming—the 9.9 Juhuasuan Bargain Festival Gala Extensive subsidies and deep discounts Gamification during the festival Click here to read our separate report on gamification, as part of the Coresight Research Retail Reimagined series. Click here to view Coresight Research’s ongoing coverage of the coronavirus crisis. This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Amazon Prime Day 2023: Preview—Five Key InsightsJanuary 2023 UK Retail Sales: Sales Slow Amid Economic UncertaintyWeekly US and UK Store Openings and Closures Tracker 2023, Week 6: UK Closures Up 65%Coresight Bites: US Department Stores—Market Outlook
