Insight ReportThe 12 Questions of US Holiday Retail 2020: Part 2—The Consumer’s Propensity To Spend Coresight Research September 2, 2020 Reasons to ReadCoresight Research has 12 questions about the upcoming holiday selling season, which promises to be the most interesting in our team’s collective memory. In this second report of the series, we present and provide answers to three questions around how the following key factors will impact the US consumer’s propensity to spend on the holidays: The employment situation—comprising high unemployment and personal savings rates A “wealth effect”—influenced by the stock market and housing prices The upcoming US presidential election We discuss the implications of these insights for brands, retailers and technology vendors. Click here to read our first report in The 12 Questions of US Holiday Retail 2020 series, which explores the impact of changed consumer behaviors on gift giving and in-store shopping. And click here to read Coresight Research’s coverage of US holiday retail. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: AWS Retail and Consumer Goods Analyst Day 2026Weekly US Store Openings and Closures Tracker 2025, Week 48: American Signature, Bed Bath & Beyond and Saks To Close StoresEarnings Insights 4Q24, Week 4: Birkenstock, Hermès, Sprouts and More Post Double-Digit GrowthAnalyst Corner: The Shifting “Friction Gap” Between Stores and E-Commerce Is Benefitting Digital Channels, with John Mercer