Reasons to Read

The Coresight Research Weekly Consumer Survey provides vital insights into consumer behavior through ongoing research. The survey tracks US adult consumers weekly, focusing on purchasing habits, both food and non-food items, and how they engage with retailers online and offline. Key data points include consumer sentiment on finances, shopping preferences, and the impact of events like Black Friday and Valentine’s Day. By leveraging this weekly survey, Coresight delivers comprehensive consumer research, empowering businesses with up-to-date trends. The research covers various retail sectors, from grocery stores to e-commerce platforms, and offers valuable insights for understanding consumer decision-making. With almost five years of data, the survey includes interactive reports, downloadable data, and trend analyses, making it an invaluable resource for brands. Consumer insights are accessible via Coresight’s website, supporting data-driven strategies for industries aiming to understand consumer behavior.

• In-depth Overview of Coresight Research’s Weekly Consumer Tracker: Gain a clear understanding of how Coresight’s weekly survey tracks US consumer behavior, including purchasing patterns, sentiment, and shopping habits. This survey has been ongoing for almost five years, providing valuable historical insights.
• Learn About the Survey Methodology: Discover how the survey sample is selected, including how it’s designed to represent the US adult population and how it ensures reliable, actionable data with a margin of error of just +/- 2.5%.
• Insights on Key Consumer Trends: Understand emerging trends in shopping behavior, such as the rise of AI-driven shopping and the impact of major shopping events (e.g., Black Friday, Prime Day). This section provides data on how holidays and special events influence consumer purchasing decisions.
• Access to Consumer Data: Find out how to access and use Coresight’s rich dataset, including interactive graphs and downloadable reports to tailor insights to your specific business needs. The data spans across categories like apparel, beauty, and more.
• Exciting New Developments: Get a sneak peek at upcoming products powered by AI and machine learning that will further enrich consumer tracking, such as predictive tools for sales projections and foot traffic analysis. These tools could be key for forecasting trends and making strategic decisions.
• Expert Insight and Data Access: Hear directly from Philip Moore, Head of Market Research at Coresight, who shares nearly 40 years of expertise in the field, along with contact information for personalized support.

Other relevant research:  

• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.