Innovator Profile 1 minuteInnovator Profile: PlayAbly—Creating Engaging, Branded Experiences with AI-Powered Shoppable Games Coresight Research Sector Lead: Steven Winnick, Vice President—Innovator Services March 11, 2025 What's InsideCoresight Research is a research partner of Shoptalk Spring 2025, which will take place during March 25–27 in Las Vegas, Nevada, US. At the event, the “Shark Reef” Startup Pitch competition will see 12 innovators compete to win the Judges’ Choice and Audience Choice awards. Our Innovator Profile series gives you a sneak peek at the participating companies. In this report, we present PlayAbly, whose AI-powered shoppable games drive consumer engagement and conversion for brands. Other relevant research: More research reports on e-commerce Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. More on Shoptalk Spring: Essential Guide to Shoptalk Spring 2025: Navigating the Future of Customer-Centric Retail with AI and Unified Commerce Discover more Innovator Profiles and look out for our daily coverage of Shoptalk Spring 2025 here. Meet the Coresight Research team at Shoptalk Spring 2025. This report is available for free and can be accessed by registering for a free account. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: March 2025 US Retail Sales Outlook: Lowering Our Retail Growth Projections in an Uncertain ContextThree Data Points We’re Watching This Week, Week 6: US Consumer and Retail Focus2025 Tariffs: What Do US Consumers Think?—Proprietary Survey InsightsInnovator Profile: Lica World—Delivering Compelling AI-Created Video to Maximize ROAS