What's Inside

AI (artificial intelligence) is transforming the beauty industry from a trend-based, reactive sector into a proactive sector. The convergence of beauty technology—including AI and advanced data capabilities—is reshaping product innovation, manufacturing, marketing strategies and loyalty building.

• How is AI revolutionizing supply chain operations to support cost efficiency and sustainability in beauty retail?
• How are leading beauty brands using AI to power hyper-personalized marketing, loyalty programs and content creation at scale?
• What role does AI play in enabling seamless omnichannel retail strategies and dynamic, predictive e-commerce experiences?
• How is AI redefining post-purchase experiences and loyalty programs to deliver more emotionally resonant, data-driven customer engagement?

Uncover the answers to these questions and more in this report, which delineates the “B.E.A.U.T.Y.” of AI’s value and use cases in the beauty industry, from building new products to providing better consumer experiences.

Data in this research report include:

• US beauty products market size and year-over-year growth, 2020–2029E

Companies mentioned in this report include: The Estée Lauder Companies, L’Oréal, Ulta Beauty, Unilever

Other relevant research:

• More reports on beauty retailing and AI in retail