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Transforming Beauty Retail: AI Across the Value Chain, from Innovation to Personalization

$1,500.00

Published – June 2025

AI (artificial intelligence) is transforming the beauty industry from a trend-based, reactive sector into a proactive sector. The convergence of beauty technology—including AI and advanced data capabilities—is reshaping product innovation, manufacturing, marketing strategies and loyalty building.

  • How is AI revolutionizing supply chain operations to support cost efficiency and sustainability in beauty retail?
  • How are leading beauty brands using AI to power hyper-personalized marketing, loyalty programs and content creation at scale?
  • What role does AI play in enabling seamless omnichannel retail strategies and dynamic, predictive e-commerce experiences?
  • How is AI redefining post-purchase experiences and loyalty programs to deliver more emotionally resonant, data-driven customer engagement?

Uncover the answers to these questions and more in this report, which delineates the “B.E.A.U.T.Y.” of AI’s value and use cases in the beauty industry, from building new products to providing better consumer experiences.

Data in this research report include:

  • US beauty products market size and year-over-year growth, 2020–2029E

Introduction

Market Scale and Opportunity

AI Across the Beauty Retail Value Chain: Coresight Research Analysis

  • Build New Products—AI Enables Smarter, Faster Product Development
  • Explore Ingredients—AI Helps Find Sustainable Ingredients for Beauty Products
  • Accelerate Supply Chains—AI Is Enabling Personalized, Efficient Manufacturing and Agile Logistics
  • Understand Your Customer—AI Provides Crucial Marketing and Hyper-Personalized Branding Strategies
  • Tailor Your Channel Strategy—AI Enables Omnichannel Commerce and Seamless Retail Experiences
  • Yield Better Experiences—AI Improves Consumer Experiences and Drives Deeper Engagement

What We Think

  • The Coresight Research View on US Beauty
  • Implications from This Report
  • Implications for Brands/Retailers
  • Implications for Real Estate Firms
  • Implications for Technology Vendors

Notes and Methodology

15-page PDF report

The Estée Lauder Companies, L’Oréal, Ulta Beauty, Unilever

  1. The B.E.A.U.T.Y. of AI in the Beauty Industry
  2. US Beauty Products Market Size (Left Axis; USD Bil.) and YoY Change (Right Axis; %)
  3. AI Applications Across the Beauty Retail Value Chain