Analyst Corner: Evolving Stores with Our BEST Framework, with John Mercer
4 minutes

Analyst Corner: Evolving Stores with Our BEST Framework, with John Mercer

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Analyst Corner

Reasons to Read

Each Analyst Corner features highlights and insights from the respective week’s “Report of the Week”—our featured must-read research report. This week, our featured report was BEST at Retail: Evolving Physical Stores for the Attention Economy.

Discover how retailers can transform stores to meet evolving consumer expectations in 2026.

Read this report to uncover answers to these and other questions:

  • How can retailers implement the BEST framework to enhance experiences, services, and technology in stores?
  • What key factors are driving changes in consumer expectations since 2023?
  • Which convenience, experience, and service attributes matter most to US consumers today?
  • Why is addressing friction in physical stores increasingly critical for competitiveness?

Other relevant research:

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