What's Inside

The Coresight Research monthly US Consumer Survey Insights series offers a more detailed or specific take on trends and data from our weekly surveys of US consumers. This month, we take a deep dive into our comprehensive weekly survey data since the start of 2025 to reveal trends in US consumer sentiment by age, income, location type (rural vs. urban) and ethnicity.

Discover which consumer groups are most optimistic about the US economy and their personal finances, and how have their expectations recently changed. Plus, we reveal which consumer groups are most sensitive stock market changes when it comes to their spending behavior.

The appendix of this report provides results on consumers’ shopping behaviors from our weekly survey questions aggregated in four-week increments over the past few months.

Data in this research report are proprietary survey findings on:

• US consumers’ expectations for the economy overall and for their household financial situation—breakdown by age, income, location type and ethnicity
• Proportions of surveyed consumer subsets (by age, income and location type) who report that changes in the stock market affect their spending on nonessential purchases

Other relevant research:

• Tariffs + Consumer Sentiment: A Timeline, 2025
• The Weekly US Consumer Sentiment infographic series highlights key Coresight Research findings on economic and financial expectations in the context of shifts in the macroeconomic landscape.
• Read the full series of US Consumer Survey Insights and US Consumer Survey Insights Extra reports.
• Coresight Research US Consumer Survey Databank provides additional insight into US consumer behaviors from our weekly surveys.