Insight Report | September 18, 2024 Premium Flipkart Big Billion Days 2024 Preview: Fast Delivery and Increased Sustainability To Boost SalesWe present key insights ahead of India-based online marketplace Flipkart’s annual flagship shopping event, Big Billion Days (BBD), which will begin on September 27, 2024. We discuss consumer sentiment for the festive season, categories that consumers are likely to buy during the event, and key initiatives from Flipkart to offer a seamless shopping experience and drive sales. Read More
Insight Report | October 24, 2023 Premium Flipkart Big Billion Days 2023: Wrap-Up—Value, Technology and Convenience Take the LeadIndia-based online marketplace Flipkart hosted the 10th iteration of its annual flagship shopping event, Big Billion Days (BBD), on October 8–15, 2023. We present key trends and insights from BBD 2023 based on our observations and key insights released by Flipkart via a company statement on October 15, 2023. Read More
Insight Report | October 2, 2023 Premium Flipkart Big Billion Days 2023: Preview—Positive Consumer Sentiment and a Focus on Immersive ShoppingWe present key insights ahead of India-based online marketplace Flipkart’s annual flagship shopping event, Big Billion Days (BBD), which will take place during October 8–15, 2023. Read More
Event Coverage | October 13, 2022 Premium Big Billion Days 2022 Wrap-Up: Sellers and Consumers Benefit from Tech-Powered Shopping ExperiencesIndia-based online marketplace Flipkart hosted its annual flagship shopping event, Big Billion Days (BBD), from September 23 to 30, 2022. We present key highlights from BBD 2022, including prominent themes, experiences and categories. Read More
Insight Report | September 22, 2022 Premium Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer ServiceWe present key insights ahead of India-based online marketplace Flipkart’s annual flagship shopping event, The Big Billion Days (BBD), which will take place from September 23–30, 2022. Read More
Insight Report | October 20, 2021 Premium Big Billion Days 2021 Wrap-Up: Flipkart’s Event Boosts Seller Growth and Consumer EngagementFlipkart held its annual Big Billion Days in India on October 3–10, 2021. We discuss the metrics that Flipkart released for the shopping event, covering Flipkart programs and partnerships, seller participation, popular product categories and more. Read More
Insight Report | September 22, 2021 Premium Big Billion Days 2021 Preview: Flipkart’s Event To Focus on Discounts, Consumers and Third-Party SellersWe present a preview of the key features of this year’s Big Billion Days (BBD) shopping festival in India, which will be hosted by major e-commerce player Flipkart on October 7–12, 2021. Read More
Event Coverage | October 23, 2020 Register for Free Access Big Billion Days 2020 Wrap-Up: Focus on “Tier 2 and Beyond” Regions Drives SalesFlipkart held its annual Big Billion Days in India on October 16–21. We discuss the metrics that Flipkart released for the five-day event, covering the e-commerce platform’s focus on “Tier 2 and beyond” cities and sales growth across multiple product categories. Read More
Insight Report | October 21, 2020 Premium Big Billion Days and Great Indian Festival 2020: Highlights So Far from India’s Key E-Commerce FestivalsFlipkart’s annual Big Billion Days (BBD) sales event and Amazon’s Great Indian Festival (GIF) kicked off on October 16 and October 17 respectively, with BBD running for six days through October 21 and GIF set to continue for a month without a specific end date. We discuss the festival highlights so far, including sales data released by the retailers, consumer reach, headline promotions and top offer categories. Read More
Insight Report | October 14, 2020 Premium Big Billion Days 2020 Preview: Flipkart Offers Pre-Booking and Daily Shopping Games To Drive SalesLaunched in 2014, the Big Billion Days shopping festival is the annual flagship shopping event of Walmart-owned Indian retailer Flipkart. The Big Billion days sale will take place on October 16–21 this year. We explore a preview of key features of this year’s Big Billion Days shopping festival, including pre-booking, shopping games, offers and promotions, and upcoming events by retail competitors. Read More
Insight Report | October 9, 2020 Register for Free Access Flipkart’s Big Billion Days Shopping Festival: What You Need To KnowWe present an introductory briefing on key things to know about Flipkart’s Big Billion Days shopping festival. The Big Billion Days sale is the annual flagship shopping event of Walmart-owned Indian retailer Flipkart, taking place on October 16–21 this year. Read More
Insight Report | October 9, 2019 Premium Big Billion Days 2019 Wrap-Up: Non-Tier-One Focus Spurs Sales GrowthBoth Flipkart and Amazon announced record-high sales in their respective festive season sales in 2019, driven by significant growth in non-tier-one cities and towns. In this report, we look at the success of this year’s Big Billion Days and Great Indian Festival shopping holidays. Read More
Insight Report | October 2, 2019 Premium Big Billion Days 2019: Highlights So Far from India’s E-Commerce FestivalFlipkart’s annual Big Billion Days (BBD) sales event and Amazon’s Great Indian Festival (GIF) kicked off on September 29, and are running for six days through October 4. Read More
Insight Report | September 25, 2019 Premium Big Billion Days 2019: Previewing India’s Annual E-Commerce FestivalFlipkart’s annual Big Billion Days (BBD) shopping festival kicks off September 29 and will run for six days this year, through October 4. Read More
Store Tracker | September 13, 2024 Premium Weekly US and UK Store Openings and Closures Tracker 2024, Week 37: Big Lots Files for Bankruptcy; LL Flooring To Close Additional StoresOur Weekly US and UK Store Openings and Closures Tracker series reports on store closures, openings and bankruptcies. This week includes highlights from Alimentation Couche-Tard, Big Lots, Dollar Tree and LL Flooring, among other major retailers. Read More
