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Big Billion Days 2019 Wrap-Up: Non-Tier-One Focus Spurs Sales Growth

Coresight Research

Key Points

Flipkart’s annual Big Billion Days (BBD) shopping festival concluded on October 4 and turned out to be the company’s highest-grossing festive season sale ever. These are some key highlights from this year’s event:

  • BBD 2019 registered sales growth propelled by significant growth in non-tier-one cities and towns.
  • New customers grew by 50%, and over 50% of Flipkart Plus shoppers were based in non-tier-one cities and towns. Flipkart registered tens of billions of page views during the event.
  • Sales generated from tier-three cities and towns grew by 100% year over year, and almost half of the top sellers on Flipkart tripled their sales versus last year.
  • Amazon’s Great Indian Festival (GIF) also registered its biggest ever festive season sales in India, with a significant portion of new customer growth coming from non-tier-one cities and towns.

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