Big Billion Days 2019 Wrap-Up: Non-Tier-One Focus Spurs Sales Growth

Key Points

Flipkart’s annual Big Billion Days (BBD) shopping festival concluded on October 4 and turned out to be the company’s highest-grossing festive season sale ever. These are some key highlights from this year’s event:

• BBD 2019 registered sales growth propelled by significant growth in non-tier-one cities and towns.
• New customers grew by 50%, and over 50% of Flipkart Plus shoppers were based in non-tier-one cities and towns. Flipkart registered tens of billions of page views during the event.
• Sales generated from tier-three cities and towns grew by 100% year over year, and almost half of the top sellers on Flipkart tripled their sales versus last year.
• Amazon’s Great Indian Festival (GIF) also registered its biggest ever festive season sales in India, with a significant portion of new customer growth coming from non-tier-one cities and towns.