Insight Reports

Big Billion Days 2019 Wrap-Up: Non-Tier-One Focus Spurs Sales Growth

By Coresight Research October 9, 2019

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Key Points

Flipkart’s annual Big Billion Days (BBD) shopping festival concluded on October 4 and turned out to be the company’s highest-grossing festive season sale ever. These are some key highlights from this year’s event:

BBD 2019 registered propelled by significant growth in non-tier-one cities and towns.
New customers grew by 50%, and over 50% of Flipkart Plus shoppers were based in non-tier-one cities and towns.
Sales generated from tier-three cities and towns grew by 100% year over year, and almost half of the top sellers on Flipkart tripled their sales versus last year.
Amazon’s Great Indian Festival (GIF) also registered its biggest ever festive season sales in India, with a significant portion of new customer growth coming from non-tier-one cities and towns.

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