Insight Report 6 minutes PremiumBig Billion Days 2019 Wrap-Up: Non-Tier-One Focus Spurs Sales Growth Coresight Research October 9, 2019 Executive SummaryFlipkart’s annual Big Billion Days (BBD) shopping festival concluded on October 4 and turned out to be the company’s highest-grossing festive season sale ever. These are some key highlights from this year’s event: BBD 2019 registered sales growth propelled by significant growth in non-tier-one cities and towns. New customers grew by 50%, and over 50% of Flipkart Plus shoppers were based in non-tier-one cities and towns. Flipkart registered tens of billions of page views during the event. Sales generated from tier-three cities and towns grew by 100% year over year, and almost half of the top sellers on Flipkart tripled their sales versus last year. Amazon’s Great Indian Festival (GIF) also registered its biggest ever festive season sales in India, with a significant portion of new customer growth coming from non-tier-one cities and towns. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: TrailblazerDX 2023: Keynote Address—Salesforce Jumps on the Generative AI Bandwagon with Einstein GPTAnalyst Corner—A Budget for Retail? Reviewing the UK’s 2024 Finance Update with John MercerUS and UK Retail Bankruptcies Latest, June 2023Weekly US and UK Store Openings and Closures Tracker 2023, Week 49: Over 300 Rite Aid Closures Year to Date