Insight Report 7 minutes PremiumBig Billion Days 2019: Highlights So Far from India’s E-Commerce Festival Coresight Research October 2, 2019 Executive SummaryFlipkart’s annual Big Billion Days (BBD) sales event and Amazon’s Great Indian Festival (GIF) kicked off on September 29, and are running for six days through October 4. Here are the highlights so far: Flipkart reported record sales on day 1 of BBD by registering “2X sales growth” of BBD 2018’s opening day. Customers looking for financing options such as Flipkart Pay Later and no-cost equal monthly installments (EMIs) spent 2.5 times more than other customers. Major categories including women’s ethnic wear, beauty, kids wear, sports, fast-moving consumer goods (FMCGs), baby care, private labels and furniture surpassed Day 1 BBD 2018 total sales. Flipkart said the number of buyers from tier two and three cities have doubled compared to the same period in 2018. Amazon said that its GIF sale surpassed expectations, with INR 7.5 billion ($105 million) worth of premium smartphones sold in first 36 hours of the sale. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: September 2023 US Retail Traffic and In-Store Metrics: Shopper Yield Decline Softens Despite Negative Trends in Store-Based Sales and TrafficIs Influencer Marketing Still Effective in the Global Beauty Market?Innovator Profile: Node Makes Guest Users Loyal CustomersFive Things To Know About Generative AI in China