Big Billion Days 2021 Preview: Flipkart’s Event To Focus on Discounts, Consumers and Third-Party Sellers

What's Inside

Since we published this report, Flipkart has changed the dates of Big Billion Days 2021 to October 3–10.

India-based online marketplace Flipkart announced on September 21, 2021, that its annual flagship shopping event, Big Billion Days (BBD), will take place on October 7–12, 2021.

We present a preview of the key features of this year’s event, covering the following

• Top product categories
• Flipkart’s strategies for success
• Target consumer markets
• Competition for BBD 2021—including Amazon’s Great India Festival