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Big Billion Days 2019: Previewing India’s Annual E-Commerce Festival

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Coresight Research

Key Points

Flipkart’s annual Big Billion Days (BBD) shopping festival kicks off September 29 and will run for six days this year, through October 4. Here’s what we expect from this year’s event:

  • BBD 2019 is set to be the biggest ever, with Flipkart widening its reach and strengthening last mile delivery into non-tier-one cities and towns.
  • The company is driving affordability by offering a variety of financing options, including Cardless Credit, Flipkart Pay Later and No-Cost EMIs.
  • Flipkart’s BBD will compete against Amazon’s Great Indian Festival (GIF) – scheduled for the same time.
  • Flipkart Plus members and Amazon Prime members will have exclusive early access to certain offers.

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