Insight Report 5 minutes PremiumBig Billion Days 2019: Previewing India’s Annual E-Commerce Festival Coresight Research September 25, 2019 Executive SummaryFlipkart’s annual Big Billion Days (BBD) shopping festival kicks off September 29 and will run for six days this year, through October 4. Here’s what we expect from this year’s event: BBD 2019 is set to be the biggest ever, with Flipkart widening its reach and strengthening last mile delivery into non-tier-one cities and towns. The company is driving affordability by offering a variety of financing options, including Cardless Credit, Flipkart Pay Later and No-Cost EMIs. Flipkart’s BBD will compete against Amazon’s Great Indian Festival (GIF) – scheduled for the same time. Flipkart Plus members and Amazon Prime members will have exclusive early access to certain offers. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Amazon Prime Day 2023 Insights: New Features and Innovations for the Shopping Festival Amid Competition and Other ChallengesThe Coresight Research CORE Framework for Generative AI in RetailAugust 2023 US Retail Traffic and In-Store Metrics: Apparel Sector Registers Strongest Growth Amid Store-Based Traffic DeclineWeinswig’s Weekly: Helping the Retail Ecosystem Understand Generative AI and Its Opportunities
