Insight Report 14 minutes PremiumFlipkart Big Billion Days 2023: Wrap-Up—Value, Technology and Convenience Take the Lead Arun Sriram, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 24, 2023 What's InsideIndia-based online marketplace Flipkart (majority-owned by Walmart) hosted the 10th iteration of its annual flagship shopping event, Big Billion Days (BBD), on October 8–15, 2023. We present key trends and insights from BBD 2023 based on our observations and key insights released by Flipkart via a company statement on October 15, 2023. Companies mentioned in this report include/are: Amazon, ClearTrip, Flipkart, Lifestyle, Meesho, Myntra, ShopClues, Tata Cliq, Vijay Sales Other relevant research: Flipkart Big Billion Days 2023: Preview—Positive Consumer Sentiment and a Focus on Immersive Shopping Big Billion Days 2022 Wrap-Up: Sellers and Consumers Benefit from Tech-Powered Shopping Experiences Market Outlook: India E-Commerce—Online Adoption Expands to the Hinterlands Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To Splurge India’s Post-Pandemic Retail Revival: Five Key Trends Signaling the Brick-and-Mortar Comeback This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Day Two at NRF 2023: Retail’s Big Show—Retailers Tap Tech To Streamline the Consumer JourneyRetail Shrink and ORC: Self-Checkout and Store Closures, the INFORM Consumers Act, US Retailer CommentaryDiscount Decades—US Apparel and Footwear Discounters: Set For Market Share GainsE-Commerce Outlook: US Department Stores—Digital Slows as Consumers Shop in Stores
