Market Outlook: India E-Commerce—Online Adoption Expands to the Hinterlands

What's Inside

The e-commerce sector in India is expanding due to growing digital adoption among lower-tier consumers and government-backed initiatives to make e-commerce more inclusive and accessible.

In this Market Outlook, we discuss the size and trajectory of India’s online retail market, market factors, the competitive landscape, innovators and key themes we are watching in 2023 and beyond.

Data in this report include:

• E-commerce market size in India and year-over-year change for 2019 through 2027 (estimated)
• E-commerce penetration in India for 2019 through 2027 (estimated)
• Segmentation of e-commerce retail sales in India for 2020
• E-commerce market size by city tier in India for 2021 and 2022
• Performance of the top e-commerce players in India by revenue and gross merchandise value for fiscal 2020 through fiscal 2022

Companies mentioned in this report include: Amazon, Flipkart, Reliance Industries, Tata Group and Walmart

Other relevant research:

• Retail 2023: 10 Trends in India Retail
• India Retail Insights: The Open Network for Digital Commerce—Supporting Small Sellers and Curbing Digital Monopolies
• Key Festivals and Holidays for Promotional Campaigns in India in 2023: Calendar