Deep Dive 20 minutes PremiumMarket Outlook: India E-Commerce—Online Adoption Expands to the Hinterlands Arun Sriram, Analyst Sector Lead: Swarooprani Muralidhar, Director of Research and Managing Director of Healthcare February 20, 2023 Table of ContentsIntroduction Market Scale and Opportunity Market Factors Growing Online Consumption from India’s Lower-Tier Cities Increasing Popularity of Digital Payments and Wallets Government-Backed Initiatives To Support E-Commerce Rising Internet Penetration and Smartphone Adoption Competitive Landscape Overview Leading Companies Themes We Are Watching E-Commerce Competition Will Intensify, Especially in the Value Sector E-Commerce Players Look at Emerging Tech To Offer Personalized Experiences Consumers Will Leverage Online Shopping Events for Big-Ticket Purchases E-Commerce Innovators What We Think What's InsideThe e-commerce sector in India is expanding due to growing digital adoption among lower-tier consumers and government-backed initiatives to make e-commerce more inclusive and accessible. In this Market Outlook, we discuss the size and trajectory of India’s online retail market, market factors, the competitive landscape, innovators and key themes we are watching in 2023 and beyond. Data in this report include: E-commerce market size in India and year-over-year change for 2019 through 2027 (estimated) E-commerce penetration in India for 2019 through 2027 (estimated) Segmentation of e-commerce retail sales in India for 2020 E-commerce market size by city tier in India for 2021 and 2022 Performance of the top e-commerce players in India by revenue and gross merchandise value for fiscal 2020 through fiscal 2022 Companies mentioned in this report include: Amazon, Flipkart, Reliance Industries, Tata Group and Walmart Other relevant research: Retail 2023: 10 Trends in India Retail India Retail Insights: The Open Network for Digital Commerce—Supporting Small Sellers and Curbing Digital Monopolies Key Festivals and Holidays for Promotional Campaigns in India in 2023: Calendar This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in:
