Insight ReportFlipkart Big Billion Days 2023: Preview—Positive Consumer Sentiment and a Focus on Immersive Shopping Arun Sriram, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 2, 2023 Reasons to ReadWe present key insights ahead of Flipkart’s Big Billion Days (BBD) 2023, which will take place during October 8–15. We discuss consumer sentiment for the festive season, categories that consumers are likely to buy during the event and key initiatives from Flipkart to offer a seamless shopping experience and drive sales. Companies mentioned in this report include: Amazon, Cleartrip, Flipkart, Mahindra Logistics, Mi, Myntra, Samsung, Xiaomi Other relevant research: Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service Look out for our wrap-up of BBD 2023 after the event. Market Outlook: India E-Commerce—Online Adoption Expands to the Hinterlands Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To Splurge India’s Post-Pandemic Retail Revival: Five Key Trends Signaling the Brick-and-Mortar Comeback India Retail Insights: Key Takeaways for Retail from Union Budget 2023 Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Six Months to Singles’ Day 2026: How Will Extended, Segmented and Convenience-Driven Consumption Reshape the Festival?Shoptalk Spring 2026 Wrap-Up: Retail Insights Centered on AI Successes and ResultsThree Months to Singles’ Day 2025: Simplified Promotions, Government Support and Payment Ecosystem Convergence To Fuel GrowthWeekly UK Store Openings and Closures Tracker 2025, Week 31: Greggs Opens More than 60% of Its Announced Store Openings
