Insight Report 15 minutes PremiumFlipkart Big Billion Days 2023: Preview—Positive Consumer Sentiment and a Focus on Immersive Shopping Arun Sriram, Analyst Sector Lead: Anand Kumar, Associate Director of Retail Research October 2, 2023 What's InsideWe present key insights ahead of Flipkart’s Big Billion Days (BBD) 2023, which will take place during October 8–15. We discuss consumer sentiment for the festive season, categories that consumers are likely to buy during the event and key initiatives from Flipkart to offer a seamless shopping experience and drive sales. Companies mentioned in this report include: Amazon, Cleartrip, Flipkart, Mahindra Logistics, Mi, Myntra, Samsung, Xiaomi Other relevant research: Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service Look out for our wrap-up of BBD 2023 after the event. Market Outlook: India E-Commerce—Online Adoption Expands to the Hinterlands Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To Splurge India’s Post-Pandemic Retail Revival: Five Key Trends Signaling the Brick-and-Mortar Comeback India Retail Insights: Key Takeaways for Retail from Union Budget 2023 This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: The AI Revolution: Unveiling Opportunities for Growth and Innovation—Insights Presented at NACDS Annual Meeting 2024US Consumer Tracker: Declines in Avoidance and Shopping ProliferateWeekly US and UK Store Openings and Closures Tracker 2023, Week 45: Amazon Completes Its Brick-and-Mortar Retreat to GroceryEarnings Insights 1Q23, Week 5: Burlington, Deckers, Dick’s and Ulta Post Strong Results; Big Lots, Foot Locker, Kohl’s and Others See Sales Decline
