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Flipkart Big Billion Days 2023: Preview—Positive Consumer Sentiment and a Focus on Immersive Shopping

What's Inside

We present key insights ahead of Flipkart’s Big Billion Days (BBD) 2023, which will take place during October 8–15. We discuss consumer sentiment for the festive season, categories that consumers are likely to buy during the event and key initiatives from Flipkart to offer a seamless shopping experience and drive sales.

Companies mentioned in this report include: Amazon, Cleartrip, Flipkart, Mahindra Logistics, Mi, Myntra, Samsung, Xiaomi

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