Insight Report 15 minutes PremiumFlipkart Big Billion Days 2023: Preview—Positive Consumer Sentiment and a Focus on Immersive Shopping Arun Sriram, Analyst Sector Lead: Anand Kumar, Associate Director of Research October 2, 2023 What's InsideWe present key insights ahead of Flipkart’s Big Billion Days (BBD) 2023, which will take place during October 8–15. We discuss consumer sentiment for the festive season, categories that consumers are likely to buy during the event and key initiatives from Flipkart to offer a seamless shopping experience and drive sales. Companies mentioned in this report include: Amazon, Cleartrip, Flipkart, Mahindra Logistics, Mi, Myntra, Samsung, Xiaomi Other relevant research: Big Billion Days 2022 Preview: Flipkart Focuses on Technology and Customer Service Look out for our wrap-up of BBD 2023 after the event. Market Outlook: India E-Commerce—Online Adoption Expands to the Hinterlands Amazon Prime Day India 2023: Wrap-Up—Discounts Drive Prime Members To Splurge India’s Post-Pandemic Retail Revival: Five Key Trends Signaling the Brick-and-Mortar Comeback India Retail Insights: Key Takeaways for Retail from Union Budget 2023 This report is for subscribers only. Learn more about subscriptions here.If you are a subscriber, please log in. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 9: US Openings Up 21%E-Commerce Outlook: US Department Stores—Digital Slows as Consumers Shop in StoresSingles’ Day 2023 Performance: Positive Reports from Major E-Commerce PlatformsUS Apparel and Beauty Spending Tracker: February 2023 Clothing and Footwear Spending Posts Solid Growth Despite Strong Comparatives
