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2019 Retail Trends Midyear Update

At midyear, we take stock of the major trends we identified in January to see how they have played out in global retail in the first half of 2019, and identify two new trends we think will be significant in later 2019 and into 2020.

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Amazon Prime Day 2019 Insights: US

Amazon kicked off its fifth annual Prime Day shopping extravaganza in the US at midnight Pacific Time on July 15. The company extended the sale to two full days from last year’s 36 hours, offering millions of deals exclusively for Prime members.

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Amazon Prime Day 2019 Insights: Europe

Prime Day 2019 started July 15 at midnight local time in the UK and eight other European markets and ran for 48 hours. Amazon offered Prime Day deals to shoppers in in the UK, Spain, the Netherlands, Luxembourg, Italy, Germany, France, Belgium and Austria.

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Amazon Prime Day 2019 Insights: India

This year, Amazon ran its annual shopping event over two days, July 15 and 16. Amazon also offered customers a how-to guide on the home page to help first-time users become Prime members, navigate deals and discover new product launches.

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Amazon Prime Day 2019 – Live Coverage

Coresight Research’s global team will have live coverage of Amazon Prime Day 2019, from Asia, Europe and the US throughout the event. Coresight Research estimates Amazon could generate approximately $5.8 billion in global product sales on Prime Day 2019, up by around half from our $3.9 billion estimate for 2018.

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Amazon Prime Day 2019 Preview

Coresight Research estimates Amazon could generate approximately $5.8 billion in global product sales on Prime Day 2019, up by around half from our $3.9 billion estimate for 2018. Growth will be supported by the event being extended to from 36 hours to 48 hours.

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