Insight Report 5 minutes PremiumNew Retail Briefing: Oreo Launches New Flavors Inspired by Forbidden City; Tmall Gives Retailers New Tools to Innovate Storefronts Coresight Research July 16, 2019 Executive Summary“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening: Oreo teamed up with Forbidden City to create a new line of sweets featuring traditional Chinese aesthetics. Tmall has given retailers new tools to redesign storefronts to boost store traffic. French luxury brand Chanel will launch a flagship store on Tmall Luxury Pavilion in August and started pre-selling its fragrance and beauty lines on July 5. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Analyst Corner—Drugstore Closures Leave US Consumers High and Dry in Pharmacy Deserts: Navigating the Fallout with Aditya KaushikUS Consumer Tracker: More Shoppers Cut Grocery Purchases Amid High Inflation AwarenessWeinswig’s Weekly: Three Trends About the US Return to Office You Don’t Already KnowUS Subscription E-Commerce: Flexibility and Personalization Can Help Companies Navigate Challenges Amid a Softened Market
