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New Retail Briefing: Oreo Launches New Flavors Inspired by Forbidden City; Tmall Gives Retailers New Tools to Innovate Storefronts

Executive Summary

“New Retail” is a model for integrating online retail, offline retail and logistics across a single value chain powered by data and technology. In this biweekly series, we cover important developments in New Retail in China and beyond. Here’s what’s happening:

  • Oreo teamed up with Forbidden City to create a new line of sweets featuring traditional Chinese aesthetics.
  • Tmall has given retailers new tools to redesign storefronts to boost store traffic.
  • French luxury brand Chanel will launch a flagship store on Tmall Luxury Pavilion in August and started pre-selling its fragrance and beauty lines on July 5.

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