Deep Dive 12 minutes Premium2019 China E-Commerce Trends Midyear Update Coresight Research July 22, 2019 Executive SummaryAt midyear, we look at how major trends have played out in China e-commerce. In this report, we review the first half of 2019 and identify two additional trends we think will be significant for e-commerce in China in the second half of the year. This report updates our 10 Trends for China E-Commerce 2019 report. Our Top Five Trends as of Midyear 2019: Daigou continues to decline, with duty-free sales dropping precipitously. Short video apps add e-commerce functions to monetize traffic. WeChat mini programs add logistics API to fuel growth. Parcel delivery will be even faster: Brands need to adapt. New Retail will continue to prevail in online/offline integration. Two Trends We Expect to Play Out in the Second Half: Live streaming will emerge as the winning tool to sell plus-size apparel online in China. Shoppers in lower-tier cities will drive group buying. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Earnings Insights 3Q23, Week 5: Burlington and Urban Outfitters Report Solid Results; Kohl’s, Lowe’s and Others See Sales DeclineIntroducing the New “Tech 25”: Retail-Tech Companies To Watch in 2024Three Data Points We’re Watching This Week: US Retail FocusUS Department Stores—Retail 2024 Sector Outlook: Soft Sales Growth; Opportunities in Different Store Formats and Alternative Models