Deep Dive 12 minutes Premium2019 China E-Commerce Trends Midyear Update Coresight Research July 22, 2019 Executive SummaryAt midyear, we look at how major trends have played out in China e-commerce. In this report, we review the first half of 2019 and identify two additional trends we think will be significant for e-commerce in China in the second half of the year. This report updates our 10 Trends for China E-Commerce 2019 report. Our Top Five Trends as of Midyear 2019: Daigou continues to decline, with duty-free sales dropping precipitously. Short video apps add e-commerce functions to monetize traffic. WeChat mini programs add logistics API to fuel growth. Parcel delivery will be even faster: Brands need to adapt. New Retail will continue to prevail in online/offline integration. Two Trends We Expect to Play Out in the Second Half: Live streaming will emerge as the winning tool to sell plus-size apparel online in China. Shoppers in lower-tier cities will drive group buying. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Earnings Insights 1Q23, Week 2: Colgate-Palmolive, CVS, Floor & Decor, L’Oréal and Sprouts Farmers Market Post Strong Results; Carter’s, Estée Lauder, Hanesbrands and Wayfair Sales DeclineApril 2023 Monthly Consumer Update: US, UK and ChinaRobotics in Retail—Part 2: Service Bots Automate and Upgrade the In-Store ExperienceEarnings Insights 4Q22, Week 4: Crocs Posts Strong Sales Momentum; Herbalife Sees Sales Declines