Insight Reports 13 minutes Premium10 Trends for China E-Commerce 2019 Coresight Research January 25, 2019 Executive SummaryWe expect 2019 will be a dynamic year for e-commerce in China. Consumers have high expectations and competition is stiffening. Here are 10 trends we think will shape China’s e-commerce landscape in 2019: Demand for quality imported e-commerce goods will increase. Daigou, people buying on others’ behalf overseas, could decline. Non-tier-1 cities will drive e-commerce growth. Mobile e-commerce will continue to prevail. Short video apps will push content e-commerce. WeChat mini programs will become more popular as a cost-efficient tool for social commerce. New Retail will increase with greater online-offline integration. Parcel delivery will be faster. Brands need to adapt. Fresh-food e-commerce will gain traction. Alibaba and JD.com will compete more intensely in luxury e-commerce. This report is for Premium subscribers only. Learn more about subscriptions here.If you are a Premium subscriber, please log in. Other research you may be interested in: