Insight Report 13 minutes Premium10 Trends for China E-Commerce 2019 Coresight Research January 25, 2019 Executive SummaryWe expect 2019 will be a dynamic year for e-commerce in China. Consumers have high expectations and competition is stiffening. Here are 10 trends we think will shape China’s e-commerce landscape in 2019: Demand for quality imported e-commerce goods will increase. Daigou, people buying on others’ behalf overseas, could decline. Non-tier-1 cities will drive e-commerce growth. Mobile e-commerce will continue to prevail. Short video apps will push content e-commerce. WeChat mini programs will become more popular as a cost-efficient tool for social commerce. New Retail will increase with greater online-offline integration. Parcel delivery will be faster. Brands need to adapt. Fresh-food e-commerce will gain traction. Alibaba and JD.com will compete more intensely in luxury e-commerce. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Dresswear Retailing: Sales To Dwindle in 2023 as Pent-Up Demand FadesRetail Around the World: Coresight Research Observations, March 2023US Apparel and Beauty Spending Tracker: January 2023 Clothing and Footwear Spending Shows Continued Strong GrowthEarnings Insights 4Q23, Week 2: Alibaba, Amazon and CVS See Strong Sales Growth; Under Armour Witnesses Weak Demand
