Weinswig’s Weekly: Retail Media Networks Present a Challenging but Highly Rewarding Opportunity

What's Inside

Each report in the Weinswig’s Weekly series reflects on a topical theme in retail. We also highlight our key research from the past week and upcoming reports to look out for, so you don’t miss out.

Retail media networks (RMNs) provide a high-margin, alternative revenue stream for retailers and allow brand advertisers to leverage the power of a retailer’s first-party data to reach target shoppers.

The US retail media market, already in the solid double-digit billions, will grow nearly 20% and account for a high-teen percentage of brand advertisers’ budgets in 2023, Coresight Research estimates.

From the desk of Deborah Weinswig, CEO and Founder of Coresight Research, we discuss how companies can unlock the true potential of retail media, with highlights from a recent proprietary survey of brand advertisers in the CPG sector.

Other relevant research:

• Unleashing the Power of Retail Media with First-Party Data and Location Analytics
• Retail-Tech Landscape: Retail Media
• A Guide to Multiplying Retail Media Dollars
• All our coverage of retail media
• Visit the Coresight Research Food, Grocery and CPG Retail Hub to explore sector data, reports and company profiles.
• Read previous Weinswig’s Weekly reports, including last week’s, which discusses highlights from Groceryshop 2023, including what we heard from the CEOs of Kroger and Ahold Delhaize USA.