Insights from China: Alibaba’s Freshippo Launches New Breakfast Pick-Up Store

Executive Summary

In our biweekly series Insights from China, we examine issues that affect international brands and retailers in China. We cover areas such as policy, consumer behavior, consumer sentiment, government regulations and the competitive landscape as they affect business operations and the outlook for the future.

In this report, we look at Alibaba’s new Freshippo store format, Pick’n Go, which provides breakfast services in Shanghai.