Festivals and Holidays

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

Insight Report | September 23, 2019 Premium

China National Day Golden Week 2019 Preview

To celebrate China’s National Day of China and encourage Chinese to travel and spend, China has a seven-day golden week holiday every year, from October 1 (National Day) to October 7. Chinese tourists travel heavily during golden week, which in turn boosts both domestic and global retail sales.

Flash Report | September 18, 2019

Register for Free Access

China’s Mid-Autumn Festival Holiday Sees Steady Growth in Consumer Spending

Spending during this year’s Mid-autumn Festival suggests Chinese consumer spending remains buoyant. Spending on travel, cultural events and cinemas saw solid, and in some cases very strong, growth during the holiday.

Insight Report | September 11, 2019 Premium

Two Months to Singles’ Day: Leveraging Juhuasuan and Alibaba’s Marketing Platform for 11.11

Singles’ Day, held annually on November 11, began as a festival of young Chinese people celebrating their pride in being single. Alibaba started promoting the day as a shopping day (now officially called the 11.11 Global Shopping Festival) back in 2009.

Question of the Week | September 9, 2019 Free Report

Where Do US Shoppers Expect to Shop This Holiday Season?

QUESTION OF THE WEEK: Where Do US Shoppers Expect to Shop This Holiday Season?

Insight Report | September 9, 2019 Premium

Holiday 2019: US Retail Outlook Preview

This report offers our first look at expected US retail demand this holiday season, ahead of our fuller holiday outlook report, publishing in later September.

Deep Dive | September 3, 2019 Premium

Holiday 2019: US Shopper Survey

We take a deep dive into US shoppers’ expectations for the 2019 holiday season.

Deep Dive | August 14, 2019 Premium

US Back-to-School 2019: Fashion Trends and Apparel Spending

We review fashion trends and apparel spending intentions that will shape demand for clothing and footwear this back-to-school season.

Insight Report | August 12, 2019 Premium

Three Months to Singles’ Day: Strategies to Drive Traffic for 11.11

In this report, we continue our countdown to 2019’s Singles’ Day to help merchants prepare for and make the most of the huge opportunity, looking at traffic promotion mechanisms on Tmall and Taobao platforms.

Insight Report | August 9, 2019 Free Report

Six Top Chinese Shopping Festivals You Cannot Miss

The top shopping festivals in China represent huge opportunities for brands and retailers to raise brand awareness and drive sales. Brands and retailers must be ready to take advantage of the shopping festivals China to tap into their full potential.

Insight Report | August 8, 2019 Premium

US Back-to-School 2019: Digital Trends

This is the second report in our US Back-to-School series for 2019. Here, we assess the digital trends that we expect to see this shopping season.

Insight Report | August 5, 2019 Premium

Prime Day 2019: Exclusive Data Reveals Amazon.com Pricing Insights

We analyze the level and distribution of discounts on Amazon.com during Prime Day 2019, focusing on electronics, health and beauty, men’s fashion and women’s fashion. We also offer some comparisons to apparel discounts at Target and Walmart during the Prime Day period.

Deep Dive | July 29, 2019 Premium

US Back to School 2019: Retail Outlook

In our first report in our US Back-to-School series for 2019, we provide an outlook for US retail this back-to-school season.

Deep Dive | July 23, 2019 Premium

2019 Retail Trends Midyear Update

At midyear, we take stock of the major trends we identified in January to see how they have played out in global retail in the first half of 2019, and identify two new trends we think will be significant in later 2019 and into 2020.

Flash Report | July 17, 2019

Register for Free Access

Prime Day 2019: Bigger Than Black Friday and Cyber Monday Combined

Amazon Prime Day 2019 surpassed Black Friday and Cyber Monday combined, this year featuring a variety of innovative tools to engage customers through experiences and via multiple channels.

Insight Report | July 16, 2019 Free Report

Back-to-School Preview: Total Spend Expected to Dip

Total back to school spend expected to dip from last year’s level despite higher average per-person spend as fewer families report having school-age children.