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Insights from China: Opportunities in China’s Booming Parent-and-Baby E-Commerce Market

What's Inside

As part of our biweekly Insights from China series, we assess the parent-and-baby sector in China, which has grown rapidly in recent years, particularly in the e-commerce market.

This report covers the following content:

  • Annual growth rates of retail sales, both online and in stores
  • Market share of segments within the parent-and-baby sector
  • Key players in the parent-and-baby market and those leading in e-commerce
  • Customer demographics
  • Future opportunities for brands and retailers

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