Insight Report 7 minutes PremiumInsights from China: How Foreign Brands Can Capitalize on Traditional Chinese Festivals Coresight Research October 29, 2019 What's InsideThere are a number of culturally meaningful festivals in China – many of which offer excellent opportunities for branding or promotions. Spring Festival, commonly referred to as Chinese New Year, is the most important festival of the year. Families gather to celebrate in a series of festivities that spread across several days. We’ve seen Luxury brand Gucci launch a festive-themed collection with images from the 1933 United Artists’ short “Three Little Pigs,” for the year of the pig. The collection consisted of wallets, watches, handbags and sneakers. Maybelline released a make-up collection that includes a mahjong set that replaced the traditional symbols on the tiles with lipstick, New York City icons – and the Maybelline M logo on the back. Tory Burch introduced a collection for Qixi Festival (“Chinese Valentines Day”) consisting of four special handbags, a case for business cards (very popular in Asia), the brand’s signature ballet flats in pink and red blocked colors and stripe prints – modeled by popular Chinese model Liu Wen. Starbucks also launched a tea set gift box in collaboration with hinese luxury fashion brand Shang Xia, offering modern products with a contemporary twist on traditional themes. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Head-to-Head in US Warehouse Club Retailing: Costco vs. Sam’s ClubRetail Shrink and ORC: Cart-Based Loss Is on the Rise; New Tech Solutions Seek To Address Retail TheftUS Back to School 2023: Channels and Retailers—Who Is Set To Capture Share?What the Ozempic Economy Means for US Retail