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Holiday 2019: Five US Digital Retail Trends for the Holidays

Executive Summary

In this report, we detail five online and digital retail trends that we expect to see in the US this holiday season, which include the following:

  • Around two-thirds of holiday shoppers are likely to buy gifts online and in store this year. Those expecting to buy from just one channel look to be a small minority of shoppers.
  • Coresight Research expects slightly more than 23% of all nonfood retail sales to be made online this holiday season, up 200 basis points year over year.
  • Our survey data and market-share estimates suggest that Amazon will likely continue to dominate US online holiday sales. Amazon will go into the holidays with around half of US consumers having a Prime membership.
  • Social media beats e-commerce websites as a source of research for shoppers, according to our holiday survey data.

Click here to read Coresight’s coverage on US holiday retail and gain key retail insights for 2019 and prior years.

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