Insight Report 6 minutes PremiumSingles’ Day Preview: What’s New for Double 11 2019? Coresight Research October 28, 2019 What's InsideThe 11.11 Global Shopping Festival (also widely referred to as Singles’ Day or Double 11) is coming soon. Held annually on November 11, the once small Alibaba-invented shopping holiday has ballooned quickly to become the world’s largest shopping festival. With the 24-hour shopping extravaganza just few weeks away, Chinese e-commerce giants are already actively promoting and preparing for the event. We look at what’s new this year. E-commerce giants are eyeing lower-tier cities as the biggest growth opportunity, leveraging group buying platforms and launching consumer-to-manufacturer products. Livestreaming is becoming a must-have marketing toolto engage with customers and promote products. While discounts are a hallmark of Singles’ Day, this year merchants are focusing more on enhancing the overall customer shopping experience. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Earnings Insights 2Q23, Week 3: Alibaba Reports Double-Digit Growth; Capri Holdings, Hanesbrands, Qurate Retail and Under Armour See Sales DeclineThe Evolution of Checkout: Trends and Innovations for a Seamless Shopping ExperienceRetail Shrink and ORC: US Retailers Continue To Backtrack on Self-Checkout, Shoplifting Soars to Record Levels in England and WalesIndia’s Post-Pandemic Retail Revival: Five Key Trends Signaling the Brick-and-Mortar Comeback
