Insight Report 6 minutes PremiumSingles’ Day Preview: What’s New for Double 11 2019? Coresight Research October 28, 2019 What's InsideThe 11.11 Global Shopping Festival (also widely referred to as Singles’ Day or Double 11) is coming soon. Held annually on November 11, the once small Alibaba-invented shopping holiday has ballooned quickly to become the world’s largest shopping festival. With the 24-hour shopping extravaganza just few weeks away, Chinese e-commerce giants are already actively promoting and preparing for the event. We look at what’s new this year. E-commerce giants are eyeing lower-tier cities as the biggest growth opportunity, leveraging group buying platforms and launching consumer-to-manufacturer products. Livestreaming is becoming a must-have marketing toolto engage with customers and promote products. While discounts are a hallmark of Singles’ Day, this year merchants are focusing more on enhancing the overall customer shopping experience. Click here to read more Coresight coverage of Singles’ Day for 2019 and prior years. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Earnings Insights 3Q23, Week 5: Burlington and Urban Outfitters Report Solid Results; Kohl’s, Lowe’s and Others See Sales DeclineDiving into the Diverse, Underserved Segments of the US Beauty MarketApril 2023 US Retail Traffic and In-Store Metrics: Store-Based Sales Decline as Units Remain NegativeThree Data Points We’re Watching This Week: US Surveys Focus
