Festivals and Holidays

Access research reports and presentations on the retail and technology ecosystem, including consumers, companies, economies, and retail and technology trends. Use the filters below to find research reports and presentations by sector, theme, company or other parameters. Alternatively, use the search box above to find relevant research content.

Deep Dive | August 4, 2022 Premium

US Back to School 2022: Top Categories and Apparel Brands

Continuing our US Back to School 2022 series, we analyze the categories and clothing, accessories and footwear brands that US consumers look set to shop this season. We identify spending expectations across multiple product categories by school level and income group, leveraging findings from a proprietary survey of US consumers.

Insight Report | July 18, 2022 Premium

Amazon Prime Day India 2022: Preview—Key Insights into Popular Products, Participation, Promotions and More

Amazon India will hold its sixth annual Prime Day shopping festival on July 23–24, 2022. We present key insights ahead of the event, covering the e-commerce giant’s preparations and notable deals and discounts, among other topics.

Deep Dive | July 14, 2022 Premium

US Back to School 2022: Channels and Retailers—Who Is Set To Capture Share?

Continuing our US Back-to-School 2022 series, we analyze the channels and retailers that US consumers look set to shop this season. We identify who is set to capture share of back-to-school spending, leveraging findings from a proprietary survey of US consumers.

Insight Report | July 11, 2022 Premium

Four Months to Singles’ Day: Four Strategies for Brands To Prepare for 11.11

We continue our countdown to Singles’ Day by presenting four key marketing strategies that brands and retailers should implement to set themselves up for success during this year’s shopping festival—covering influencers, national priorities, e-commerce trends and more.

Deep Dive | July 4, 2022 Premium

US Back to School 2022: Retail Outlook—Here’s What Shoppers Say They Will Do

As we move into peak summer ahead of the new school year, we present our outlook for the US back-to-school (BTS) retail season. We contextualize our overall expectations with macroeconomic data and findings from a proprietary survey of US consumers.

Insight Report | June 10, 2022 Premium

Five Months to Singles’ Day: Seizing Opportunities in Livestreaming and Social Marketing

We continue our countdown to Singles’ Day by exploring the popular Chinese livestreaming and social media platforms that brands and retailers can make use of in their marketing campaigns for this year’s festival.

Insight Report | June 7, 2022 Premium

6.18 Shopping Festival 2022: Five Trends To Watch

The extended 6.18 shopping festival in China is already well under way, with pre-sales and first sales periods providing a boost to consumer spending. We present five trends to watch during this year’s festival, covering sustainability, the metaverse, omnichannel strategies and more.

Insight Report | May 11, 2022 Premium

Six Months to Singles’ Day: Set 11.11 on Your Retail Calendar

We begin our countdown to Singles’ Day, the world’s largest online shopping event in terms of GMV. We explore the context of this year’s festival, as well as the opportunities to participate in 11.11 through Chinese e-commerce platforms Alibaba and JD.com, covering international brands, sustainability initiatives and logistics.

Deep Dive | April 4, 2022 Databank Members

US Consumer Tracker: Easter Expectations

Avoidance of public places rose again, up from its mid-March low. Consumers who plan to spend on Easter estimate spending an average of $200. We analyze consumer habits across food and nonfood categories as well as in-store and online purchases. Our latest US Consumer Tracker charts shifts in consumer behaviors, with a focus on the implications for retail.

Insight Report | February 22, 2022 Premium

Chinese New Year 2022 Review: Increased Travel and Winter Olympics Boost Retail Sales—But Underlying Weak Trajectory Likely Unchanged

We review the 2022 Chinese New Year holiday, covering travel, gifting, duty-free shopping and the Winter Olympics.

Insight Report | February 14, 2022 Premium

Livestreaming Latest, February 2022: Collaborations Invigorate the Live Shopping Experience

As part of our Livestreaming Latest series, we present recent partnerships and three notable trends in the global livestreaming space—which include a focus on Chinese New Year spending. We offer examples of recent livestreaming events from retail companies globally.

Insight Report | February 2, 2022 Premium

Holiday 2021: US Retail Wrap-Up—Reviewing Shopping Trends and Behaviors in a Strong Sales Season

We review US holiday retail performance, through major retailers’ trading updates, proprietary survey findings and recently published retail sales data. We outline the key themes of the holiday season that will impact 2022.

Insight Report | January 27, 2022 Premium

Chinese New Year 2022 Preview: Retail, Travel and Tiger-Themed Products

Chinese New Year, which this year falls on February 1, is the single most important holiday of the year in Chinese culture. We look at what to expect from this annual retail opportunity.

Insight Report | January 24, 2022 Premium

Holiday 2021: UK Retail Wrap-Up—Reviewing Patterns of Recovery in Trading Updates and Retail Sales

We review UK holiday retail performance, through major retailers’ trading updates and recently published retail sales data.

Deep Dive | January 11, 2022 Databank Members

US Consumer Tracker: Two-Thirds Avoiding Public Places; Dollar Tree Price-Hike Impact

Our latest US Consumer Tracker charts shifts in consumer behaviors, with a focus on the implications for retail. Notably this week, amid the spread of the Omicron variant, over two-thirds of consumers are now avoiding public places. Dollar Tree also saw a meaningful decline in shoppers following its recent price hike.