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LVMH’s Louis Vuitton: 200 Trunks Exhibition—Reviving Madison Avenue Amid the Holiday Shopping Season

What's Inside

LVMH opened the “Louis Vuitton: 200 Trunks, 200 Visionaries: The Exhibition” in New York City in October. The exhibit celebrates the creator of the Louis Vuitton and the brand itself, while enhancing his namesake brand’s cultural relevancy, leveraging localization and boosting holiday retail sales.

In this report, we present insights from our visits to the exhibit.

For more on LVMH, Louis Vuitton’s owner, read our company profile. Click here for our coverage of physical retail.

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