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China National Day Golden Week 2022 Wrap-Up: Zero Covid Depresses Tourism Revenue and Trips During Week-Long Holiday

What's Inside

Golden Week is a week-long national holiday in China characterized by travel and tourism spending, beginning on October 1. In this report, we present insights into tourism consumption patterns and consumer behavior during Golden Week 2022, including:

  • The declines in tourism spending and overall number of trips taken
  • The impact of the country’s Zero-Covid policy on the event
  • The growing importance of outdoor activities to Chinese consumers

For more on how the Chinese government’s current policies are impacting its retail environment, read Coresight Research’s report, Market Outlook: China Retail—The $6 Trillion Sector Recovers Slowly

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