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Livestreaming Latest, October 2022: Creative Live Shopping Campaigns To Elevate the Holiday Season

As part of our Livestreaming Latest series, we present recent developments and notable trends in the global livestreaming space—covering continued success of the format in China, increased adoption of in-store livestreaming, and live shopping initiatives ahead of the holiday season. We offer examples of recent livestreaming events from retail companies globally.

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US Back to School 2022: Top Categories and Apparel Brands

Continuing our US Back to School 2022 series, we analyze the categories and clothing, accessories and footwear brands that US consumers look set to shop this season. We identify spending expectations across multiple product categories by school level and income group, leveraging findings from a proprietary survey of US consumers.

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