Deep Dive 25 minutes Premium

Countdown to Holiday 2022: Hottest Toys

What's Inside

We expect a strong increase in toy demand this holiday season, despite record levels of inflation, rising interest rates and low levels of consumer confidence. As part of our 10-week Countdown to Holiday 2022 series, we assess the trends and challenges that we predict will shape toy retail this holiday.

Data in this report are:

  • Proprietary survey data on US consumers’ holiday shopping intentions, including on toy categories
  • US quarterly retail sales for hobby, toy and game stores
  • US quarterly personal consumption expenditure on hobby, toy and games products (YoY growth)

Companies mentioned in this report include: Amazon, Macy’s, Target and Walmart

Other relevant research:

This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.
If you wish to learn more about our subscription plans and become a paying subscriber, click here.