Reasons to Read

We expect a strong increase in toy demand this holiday season, despite record levels of inflation, rising interest rates and low levels of consumer confidence. As part of our 10-week Countdown to Holiday 2022 series, we assess the trends and challenges that we predict will shape toy retail this holiday.

Data in this report are:

• Proprietary survey data on US consumers’ holiday shopping intentions, including on toy categories
• US quarterly retail sales for hobby, toy and game stores
• US quarterly personal consumption expenditure on hobby, toy and games products (YoY growth)

Companies mentioned in this report include: Amazon, Macy’s, Target and Walmart

Other relevant research:

• All coverage of US holiday retail