November 6, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #9—Guess? Inc. Adapts Its Strategies To Better Engage Chinese ConsumersHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile apparel brand Guess? Inc. We discuss the brand’s Chinese consumer base and how it is using Tmall Global to engage with shoppers in China’s luxury market.
November 5, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #8—Bravado Unveils Exclusive Merchandise on Tmall Global for Chinese ShoppersHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile music merchandising firm Bravado. In this free report, we discuss how the company plans to tap into China’s established music-industry consumer base and engage fans with its exclusive artist merchandise offerings.
November 5, 2020 Flash Report Register for Free Access Singles’ Day 2020: Early Observations of Alibaba’s Double 11In China, Alibaba’s 11.11 Global Shopping Festival 2020 held its first sale period at 12:00 a.m. on November 1–3, following a pre-sale on October 21–31. In this free report, we present some early sales results from the first round of this year’s Singles’ Day event and discuss our observations so far, covering livestreaming and order fulfillment.
November 5, 2020 Market Navigators/Market Outlook Premium Market Outlook: Understanding China’s $5 Trillion Retail SectorIn this Market Outlook, we explore China’s retail sector. We analyze data on the sector’s size and present our estimates for growth in the remainder of 2020 and into 2021. We profile China’s leading retail companies and outline the composition and trajectory of the retail market. This report also discusses a number of key themes in the market—including e-commerce as a driver of sector consolidation, high consumer demand in certain product categories, sales growth among domestic beauty brands and opportunities in the duty-free format.
November 4, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #7—Shivelight Joins Tmall Global To Tap Into Chinese Demand for Healthy Soft DrinksHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US beverage brand Shivelight. With health soft drinks trending in China, we discuss how Shivelight plans to tap into consumer demand with its all-natural, vinegar-based Shrub Drinks.
November 4, 2020 Insight Report Free Report Coresight Research x CEW: Beauty Insights—Leveraging Group Buying in the Beauty MarketGroup buying—a selling model that is popular in China—uses the power of recommendation and influence within a community network to drive purchasing behaviors. Together with CEW, we explore the untapped opportunity that group buying presents for the beauty market globally. In this free report, we discuss the strategies that beauty brands and retailers can leverage to achieve success through this model, with learnings from Chinese group-buying platform Pinduoduo.
November 3, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #6—French Bull Targets Chinese Millennials with Colorful Homeware DesignsHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile homeware brand French Bull. We discuss the brand’s self-described “rebellious” approach to design and how it will leverage its vibrant aesthetic to target design-conscious Chinese millennials on Tmall Global.
November 2, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #5—Lab to Beauty To Capitalize on the Growing “Natural Beauty” Trend in ChinaHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile beauty brand Lab to Beauty, which specializes in CBD skin care. We discuss the growing popularity of the “natural beauty” concept in China and how Lab to Beauty will utilize key opinion leaders and livestreaming to engage with consumers ahead of, and during, Singles’ Day.
November 1, 2020 Analyst Corner Register for Free Access Weinswig’s Weekly: Amazon’s Private Labels and Third-Party Sellers: Powering Prime Day and Every Day on AmazonThis week’s note “From the Desk of Deborah Weinswig” dives into new data on Amazon’s private labels and considers the contribution of those labels and third-party sales to Amazon’s retail strategy.
October 30, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #4—Punky Colour Aims for the Clean-Beauty Market Gap in ChinaHosted annually on November 11, Singles’ Day is the world’s largest online shopping festival. Continuing Coresight Research’s Brand Journeys to Singles’ Day 2020 series, we profile US hair-dye brand Punky Colour and discuss the brand’s focus on clean beauty and delivering a consistent brand experience as it enters the China market.
October 30, 2020 Insight Report Premium September 2020 Monthly Consumer Update: US, UK and ChinaAnalyzing consumer demand in September 2020, we saw exceptional retail sales growth in the US, while the UK maintained growth momentum and China reported positive sales growth for the second consecutive month. We also consider wage growth and food and fuel prices in these three markets.
October 29, 2020 Insight Report Premium New Retail Briefing: Alibaba To Invest in Travel Retailer Dufry To Tap Into China’s Growing Domestic Duty-Free MarketWe discuss recent developments in New Retail in China, including Alibaba’s planned investment in travel retailer Dufry to capture sales from China’s growing domestic duty-free market and Pinduoduo’s partnership with Yili, the largest dairy company in China, to livestream the production process in its formula factory as a move to gain consumer trust.
October 29, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #3—Volition Beauty Harnesses Digital Innovation To Reach Chinese ConsumersHosted on November 11, Singles’ Day is the world’s largest online shopping festival. We profile Volition Beauty and discuss the brand’s use of digital innovations in its Tmall Global journey. This report is part of Coresight Research’s Brand Journeys to Singles’ Day 2020 series, which profiles 11 US and international small and medium-sized brands with insights into their Tmall Global strategy in the run-up to the shopping event.
October 28, 2020 Insight Report Register for Free Access Brand Journeys to Singles’ Day 2020: #2—C.O. Bigelow Employs Heritage Marketing Strategy in ChinaHosted on November 11, Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event. For our second report in the series, we profile C.O. Bigelow and discuss the brand’s heritage marketing strategy in its Tmall Global journey.
October 28, 2020 Insight Report Premium Singles’ Day 2020 Preview: What’s New for the World’s Largest Shopping Festival?This year, Singles’ Day has become more important than ever for brands and retailers to drive sales and mitigate the negative impacts of the Covid-19 pandemic. We provide our 11 predictions for Singles’ Day, explore what’s new from Alibaba for this year’s event and take a look at how different platforms are approaching 11.11—including JD.com, Pinduoduo and Suning.com.
