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Insights from China: Opportunities for Brands in WeChat

We look at the marketing and service opportunities in China’s WeChat super app. We discuss how brands and retailers—including Dior, Hermés and L’Oréal’s Giorgio Armani—are capitalizing on the app’s diverse functionality to reach consumers and drive sales.

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Coronavirus Briefing: China’s Outbound Tourism Will Be Hurt, but Possibly Not for Long

Chinese outbound travelers led spending in tourism globally before the coronavirus outbreak. We discuss the potential short-term impact that the virus could therefore have on the tourism industries of popular destinations among Chinese travelers. We also consider how a decline in the number of international tourists from China could affect airport retail sales.

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Chinese E-Commerce Platforms: Exploring the Diverse Opportunities for Brands

We assess China’s e-commerce landscape, which has evolved over the years to become more diverse, encompassing different verticals, cross-border commerce and social media. We highlight the moves being made by major players in the sector—such as Alibaba and JD.com—to drive traffic and better serve consumers, as well as discussing the opportunities in the China market that these platforms are offering brands and retailers.

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Is Omnichannel the Future for Furniture Retail?

In the furniture sector, e-commerce continues to grow rapidly as cross-channel shopping trends evolve. The shopping journey is therefore becoming more complex, and retailers are being forced to rethink how they engage with customers. We explore how major players in the home furnishing market are investing in omnichannel transformation, as well as the challenges associated with this type of strategy.

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Private Labels in US Beauty and Personal Care

We consider the penetration of private labels in the US beauty and personal care sector over recent years and discuss the impact of contextual factors such as market fragmentation. Private labels remain a hot topic in beauty, particularly in the skincare category, and leading retailers such as Amazon and Walmart debuted private-label beauty products in 2019. We offer our view on why private labels are important for retailers as well as the challenges they present.

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Retail 2020: 10 Trends for China E-Commerce

We expect 2020 to be a year full of innovation and expansion in China’s e-commerce market. Major players will adopt new initiatives and technologies and look to expand into lower-tier cities. We present 10 trends that will shape China’s e-commerce landscape in 2020 and the implications of these for brands.

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