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New Retail Briefing:’s 7Fresh Opens a New Store Format, Seven Fun

What's Inside

This report is part of a biweekly series in which we discuss developments in China under the banner of “New Retail.” We offer insights into recent news, with a focus on digitalization and strategic collaborations.

This week, highlights include the opening of a new-format store in Beijing by’s 7Fresh, the launch of a peer-to-peer dropshipping option in Alibaba’s Taobao app and the addition of location-based services to secondhand products marketplace Idle Fish.

The appendix details the last 12 months of New Retail developments in China.

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