Deep DivePrivate Labels in US Beauty and Personal Care Coresight Research February 4, 2020 Reasons to ReadPrivate labels remain a hot topic in beauty, particularly in the skincare category. We consider the penetration of private labels in the US beauty and personal care sector over recent years and discuss the impact of contextual factors such as market fragmentation. In this report, we also explore the following key topics: New private-label product lines from leading retailers such as Amazon and Walmart Why private labels are important for retailers The advatanges that private labels offer retailers, giving them an edge over beauty brands Beauty private labels in the e-commerce sector Primary challenges for private labels and key things that retailers should consider when developing such a brand Initiatives being undertaken by global beauty brands to defend their market share Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Head-to-Head in US Department Stores: Kohl’s vs. Macy’sUS Online Grocery Survey 2025: Full-Basket Orders Increase as Delivery Retains Its Dominance—InfographicNRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart StoresInconsistent Trends Appear to Reflect Uncertainty: Weekly US Consumer Sentiment, Week 31, 2025—Infographic
