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RetailTech: How Salesforce Has Become a Juggernaut in Retail Technology

What's Inside

Salesforce was founded in 1999 in Marc Benioff’s apartment in San Francisco, along with co-founders Parker Harris, Dave Moellenhoff and Frank Dominguez. Benioff, who was a rising star at Oracle, left the company to pursue a new business concept: providing software as a service (SaaS) hosted on the Internet. In 2014, Salesforce raised over $125 million in an IPO, and in FY2020 is expected to report revenues of $1.8 billion.

This report looks at Salesforce’s meteoric rise, including how the company:

  • Holds an estimated 15% share of an addressable market worth $12 billion.
  • Successfully competes against large global players such as Microsoft, Oracle and SAP.
  • Has grown to hold more than three times the market share of its nearest competitor.

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