Event CoverageHighlights from the “Introduction to Tmall Global” Webinar: International Opportunities and the Livestreaming Trend Coresight Research February 13, 2020 Reasons to ReadThe Coresight Research team participated in Tmall Global’s webinar on February 12 to learn more about the Alibaba ecosystem and how Western companies can leverage the platform as a springboard to entering the China market. This report highlights the opportunities for global brands in the China market, Tmall Global’s consumer demographics and livestreaming as a fast-growing e-commerce trend. We offer examples from North America of brands that are effectively leveraging Tmall Global to access the China market. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: What Can Retailers Learn from Shein and Temu?: Insights Presented at RLC Global Forum 2025Sycamore Partners To Acquire Walgreens Boots Alliance—Exploring the Reasons for and Implications of the $23.7 Billion DealKohl’s CEO Removal—Why It Happened and What It Means for US Department StoresThree Data Points We’re Watching This Week, Week 27: US Retail Faces Headwinds
