Event Coverage 4 minutesRegister for Free AccessHighlights from the “Introduction to Tmall Global” Webinar: International Opportunities and the Livestreaming Trend Coresight Research February 13, 2020 What's InsideThe Coresight Research team participated in Tmall Global’s webinar on February 12 to learn more about the Alibaba ecosystem and how Western companies can leverage the platform as a springboard to entering the China market. This report highlights the opportunities for global brands in the China market, Tmall Global’s consumer demographics and livestreaming as a fast-growing e-commerce trend. We offer examples from North America of brands that are effectively leveraging Tmall Global to access the China market. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: China Consumer Tracker: Shops Regain PopularityThe Retail Buzz Around Generative AI—Infographic: Examples and Applications in RetailData Dive: Mapping Bed Bath & Beyond Store Closures—States Impacted and Retailers Likely To BenefitShoptalk Europe 2023 Day Two: Exploring the Roles of Web3 in the Supply Chain and “Wow” Moments in Physical Retail